Responsibilities

• Growing and diversifying our audiences, driving the uptake of products and services (e.g. membership) and participation in the sport
• Overseeing digital communications and the delivery of a social media strategy to improve engagement, lead generation and brand recognition
• Maximising consumer reach through media (traditional, digital, PR) and events, enabling the organisation to meet its strategic objectives
• Owning creative partnerships and managing the development of visual content
• Cultivating a consumer-centric mindset, driven by insight and data, across the team and wider organisation
• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment

Requirements

• A proven track record of developing marketing strategies, activities, campaigns and building engagement to increase awareness and drive sales
• Development of integrated media and an understanding of how to analyse effective and targeted social media campaigns
• Experience of leading the day-to-day duties and responsibilities of a large team, as well as project managing larger ad hoc projects
• The ability to develop strong relationships across the organisation, enable collaboration, advice sharing and directional leadership
• Budget management experience and proactivity in identifying and acting on commercial opportunities
• A positive attitude and ability to work well under pressure in a busy environment, with excellent time management skills and the ability to prioritise
• Excellent communication and presentation skills
• An understanding of the sport of cycling

Benefits

• Competitive Salary
• Cycle to Work Scheme
• Generous Holidays (25 days + bank holidays)
• Holiday purchase scheme
• Life Assurance
• Pension