Head of Marketing at B.fresh Foods | Newport, UK

B.fresh Foods

Head of Marketing

Newport, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end marketing for a fresh foods brand, coordinating campaigns with stock and harvest cycles while driving growth through DTC, CRM, and brand storytelling.

Lifecycle and retention strategy across acquisition to loyalty, using data to improve conversion and engagement.
Demand generation across paid media, SEO, email, and partnerships to scale revenue and retention.
Campaigns aligned with supply, stock availability, and operational capacity in collaboration with Commercial, Supply Chain, and NPD teams.

Job Description

Responsibilities

Own and deliver marketing performance aligned to revenue, volume, and brand growth targets
Work in close collaboration with the Commercial team on retail customer initiatives
Plan and execute integrated campaigns aligned to seasonal produce cycles, peak demand periods, and promotional calendars
Ensure all marketing activity reflects current stock availability, freshness, and operational capacity
Drive demand generation through digital channels including paid media, SEO, social media, email marketing, and partnerships
Work closely with Supply Chain, and Operations to align marketing campaigns with product availability, harvest cycles, and fulfilment capacity
Monitor key metrics including retention rate, churn, LTV, and campaign ROI
Manage the marketing budget to maximise return on investment and efficiency of spend
Report on key KPIs and provide actionable insights
Develop and execute the overall marketing strategy across brand, digital, CRM, and customer experience

Requirements

Experience in a Marketing role with proven sales growth - ideally for a DTC brand.
A driven, determined individual who is passionate about the B.fresh brand
Excellent communication skills and a can-do approach
Experience in retention Marketing and subscription models
Experience of e-commerce platforms

B.fresh Foods

Do you like the idea of a new, deliciously fresh tasting cold-pressed vegetable and fruit juice that isn’t just naturally lower in calories but is also grown and cold pressed on a farm right here in the UK by a team of people that really know their greens?Philip Maddocks loved the idea so much he decided to make it happen and in November 2014 B.fresh was born. A 3rd generation grower, Philip took a leap of faith and built a cutting edge juicery on his farm in Shropshire. It’s the only UK site of its kind capable of growing and producing cold pressed and High Pressure Processed (HPP) juices. This new technology means our drinks retain all the great taste and nutrients of a homemade juice whilst still having a stable chilled shelf life. Our juices are pure, so deliciously smooth and refreshing to drink on the go.B.fresh aims to make healthy a habit. If it's the kind of habit you're interested in being a part of then drop us a line.

Founded in 2014

Great Chatwell, England, GBR

12 employees (4 in marketing)

www.b-fresh.co.uk