Head of Growth Marketing (Remote - Europe/UK) at GoCharting | London, UK

GoCharting

Head of Growth Marketing (Remote - Europe/UK)

London, UK (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end growth for a SaaS trading platform by owning organic acquisition (SEO/ASO) and funnel optimization from visit to paid retention, backed by experiment-driven analytics and a scalable marketing tech stack.

Organic Growth: SEO/ASO strategy, keyword architecture, link-building, and analytics to lift high-intent trader search terms and app store rankings.
Funnel Ownership: Manage the full user journey from visit to paid retention, with paywall design and onboarding improvements driving conversions.
Experimentation & Analytics: Hypothesis-driven testing and GA4/Looker dashboards to measure CAC/LTV and retention, guiding scalable optimization.

Job Description

Responsibilities

Technical SEO, keyword architecture, content strategy, link-building — own rankings for high-intent trader search terms globally
ASO for iOS and Android — drive downloads and store ranking for the GoCharting mobile app
Organic channel infrastructure: analytics, tooling, reporting cadence
Visit → Signup → Onboard → Active → Trial → Paid → Retained
Freemium-to-paid conversion: paywall design, pricing page optimisation, onboarding flow improvements
Email nurture sequences (onboarding, trial expiry, win-back) in Intercom
A/B and multivariate testing across website, onboarding flows, and paywall — hypothesis-driven with clear success metrics
GA4 full-funnel instrumentation and Looker Studio dashboards for traffic, conversions, cohort retention
Define and report CAC/LTV efficiency — the language the business runs on
Landing page CRO, page speed, Core Web Vitals, structured data — treat the website as a conversion product

Requirements

8+ years in growth or performance marketing at a B2C SaaS or fintech product
Demonstrated SEO results at scale — measurable organic traffic growth you can speak to with numbers
ASO track record on iOS App Store and Google Play
Strong CRO chops: A/B testing, funnel analysis, UX intuition — you read a drop-off chart and know what to test first
Technical: GA4, GTM, comfortable writing SQL queries, able to self-serve your own data
Freemium or subscription business experience — you think natively in CAC/LTV and payback periods
Hands-on executor: no agency layer, no coordinator layer — you do the work and you own the outcome

Preferred

Background in trading, investing, or financial-data platforms — you understand the product you're growing
Track record at a company scaling from sub-$5M to $10M+ ARR
Experience building and hiring a growth team as the company scales
AI-driven growth tooling: automated reporting, content generation, personalisation at scale

Benefits

EU/UK timezone, fully remote
No travel / light at start, reassessed as team scales — occasional Chennai (engineering), US (partners, conferences), EU (leadership)
Start date ASAP