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GoCharting

Head of Growth Marketing (Remote - Europe/UK)

London, UK (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

Job Summary

Drive end-to-end growth for a SaaS trading platform by owning organic acquisition (SEO/ASO) and funnel optimization from visit to paid retention, backed by experiment-driven analytics and a scalable marketing tech stack.

  • Organic Growth: SEO/ASO strategy, keyword architecture, link-building, and analytics to lift high-intent trader search terms and app store rankings.
  • Funnel Ownership: Manage the full user journey from visit to paid retention, with paywall design and onboarding improvements driving conversions.
  • Experimentation & Analytics: Hypothesis-driven testing and GA4/Looker dashboards to measure CAC/LTV and retention, guiding scalable optimization.

Job Description

Responsibilities

  • Technical SEO, keyword architecture, content strategy, link-building — own rankings for high-intent trader search terms globally
  • ASO for iOS and Android — drive downloads and store ranking for the GoCharting mobile app
  • Organic channel infrastructure: analytics, tooling, reporting cadence
  • Visit → Signup → Onboard → Active → Trial → Paid → Retained
  • Freemium-to-paid conversion: paywall design, pricing page optimisation, onboarding flow improvements
  • Email nurture sequences (onboarding, trial expiry, win-back) in Intercom
  • A/B and multivariate testing across website, onboarding flows, and paywall — hypothesis-driven with clear success metrics
  • GA4 full-funnel instrumentation and Looker Studio dashboards for traffic, conversions, cohort retention
  • Define and report CAC/LTV efficiency — the language the business runs on
  • Landing page CRO, page speed, Core Web Vitals, structured data — treat the website as a conversion product

Requirements

  • 8+ years in growth or performance marketing at a B2C SaaS or fintech product
  • Demonstrated SEO results at scale — measurable organic traffic growth you can speak to with numbers
  • ASO track record on iOS App Store and Google Play
  • Strong CRO chops: A/B testing, funnel analysis, UX intuition — you read a drop-off chart and know what to test first
  • Technical: GA4, GTM, comfortable writing SQL queries, able to self-serve your own data
  • Freemium or subscription business experience — you think natively in CAC/LTV and payback periods
  • Hands-on executor: no agency layer, no coordinator layer — you do the work and you own the outcome

Preferred

  • Background in trading, investing, or financial-data platforms — you understand the product you're growing
  • Track record at a company scaling from sub-$5M to $10M+ ARR
  • Experience building and hiring a growth team as the company scales
  • AI-driven growth tooling: automated reporting, content generation, personalisation at scale

Benefits

  • EU/UK timezone, fully remote
  • No travel / light at start, reassessed as team scales — occasional Chennai (engineering), US (partners, conferences), EU (leadership)
  • Start date ASAP

Salaries

Head of Marketing median pay in the United Kingdom

£70K/yr

Most earn £63K to £83K. Based on 40 salaries, including bonus and equity.

See all Head of Marketing salariesSee more Head of Marketing jobs
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Traffic Signals

Monthly Visitors
1.5M
Traffic Source Mix
Search
28.2%
Direct
68%
Referral
2.8%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~5
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Head of Growth Marketing (Remote - Europe/UK)

GoCharting · London, UK · Remote