Head of Growth, Anglophone Africa at LemFi | Kingston upon Hull, City of Kingston upon Hull, UK

Head of Growth, Anglophone Africa

Kingston upon Hull, City of Kingston upon Hull, UK (Remote)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

Job Summary

Own growth strategy and cross-functional execution to scale fintech adoption across Anglophone Africa and diaspora markets, driving acquisition, activation, retention, and unit-economics discipline.

Growth Strategy & cross-functional leadership across Growth, Ops, Product, CRM, and Partnerships.
Acquisition, onboarding, engagement, and win-back programs via paid media, influencer, and community initiatives.
Funnel optimization with Product to lift onboarding, conversions, ARPU, and LTV.

Job Description

Define the Growth Strategy: Develop and execute comprehensive market entry and penetration strategies across Anglophone Africa and key diaspora sender markets.
Drive Acquisition & Retention: Own the end-to-end user lifecycle—from paid marketing, influencer campaigns, and community-led initiatives to activation, engagement, and win-back strategies.
Optimise the Funnel: Partner closely with Product to refine onboarding, improve conversion rates, limits, and user experience to increase transaction frequency, ARPU, and LTV.
Lead Cross-Functional Execution: Oversee day-to-day operations by coordinating across Growth, Ops, Product, CRM, and Partnerships to ensure initiatives are delivered efficiently and align with LemFi’s mission.
Maximise Performance & Unit Economics: Track and analyse key metrics (CAC, LTV, revenue, payback periods), continuously optimising growth levers and resource allocation for maximum impact.
Build a High-Performing Team: Hire, mentor, and lead an innovative growth team, setting clear expectations and fostering a culture of ownership and speed.

Significant experience in Growth, Marketing and Commercial leadership roles within B2C fintech.
Proven track record scaling fintech, payments, remittances, or consumer financial products.
Deep expertise in Anglophone African markets and diaspora-led growth strategies.
Strong command of growth funnels, CRM, paid media, partnerships, and community-led growth.
Demonstrated experience managing regional performance targets, budgets, CAC, and LTV.

LemFi

4.0 Glassdoor

Making everyday financial services fair, simple and accessible for people overlooked by traditional banks, starting with those who live and work across borders

Founded in 2020

London, England, GBR

364 employees (56 in marketing)

lemfi.com

77% recommend to a friend