Head, Group Social Media at Standard Chartered | London, UK

Head, Group Social Media

London, UK (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

Job Summary

Own the bank’s global social media strategy and governance, aligning cross-market initiatives with brand standards, risk controls, and CABM’s strategy while building a high-performing social team.

Strategic Ownership: Lead global social media direction, governance, and alignment with marketing objectives across markets.
Cross-functional Execution: Integrate social into campaigns, assets, channels, and content planning, collaborating with stakeholders to maintain brand voice and visual standards.
Performance & Talent: Track channel performance, adapt strategies from insights, and mentor the team to elevate digital expertise and delivery.

Job Description

Develop and implement the global social media strategy aligned with the Bank's overall marketing and business objectives.
Identify and analyse industry trends, audience insights, and competitive landscape to shape social media initiatives and identify opportunities for innovation and growth.
Collaborate with cross-functional teams to integrate social media efforts into broader marketing campaigns.
Manage and oversee the day-to-day running of the social media channels.
Support the markets with strategic alignment, assets, and standards to ensure a consistent visual execution, brand voice and experience, aligned to CABM’s Social Media Strategy.
Disseminate the global strategy, governance framework, standards, and guidelines to country teams in alignment with the Group social media and web strategy.
Manage the relationship with all relevant local market social media managers and provide expert social knowledge and feedback to ensure the effective implementation of impactful content and channel strategies.
Collaborate with content owners to provide advice to select the optimal media mix & develop and publish high-performing social content.
Monitor and report on the performance of social channels & adjust the strategy as required.
Keep abreast of new industry developments, best practice, and vendor opportunities, to drive relevancy and retain competitiveness.

Education Bachelors Degree, Masters Preferred
Languages English

Masters degree
experience with social media governance and content strategy (aligned with CABM’s Social Media Strategy)

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
Flexible working options based around home and office locations, with flexible working patterns.
Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Standard Chartered

3.8 Glassdoor

We are a leading international banking group, with a presence in 54 of the world’s most dynamic markets. Our purpose is to drive commerce and prosperity through our unique diversity, and our heritage and values are expressed in our brand promise, here for good. If you’re interested joining Standard Chartered sign up to our Talent Network. Link: https://www.sc.com/careers/talentnetwork Standard Chartered PLC is listed on the London and Hong Kong stock exchanges.

London, England, GBR

78K employees

www.sc.com

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86% CEO approval