Responsibilities

• Owning acquisition and retention strategy across PPC, SEO, Paid Social, CRM, Email, Affiliates, Display and Content
• Delivering qualified traffic, customer growth and ROI aligned to trading and revenue targets
• Partnering with the E-commerce Director to align channel plans with trading, onsite performance and key campaigns
• Working closely with Finance on CAC, LTV, forecasting and ROI performance
• Leading weekly performance reviews, driving optimisation and continuous improvement
• Owning forecasting, insight and board-level reporting for digital performance
• Managing agencies and internal specialists against clear KPIs and budgets
• Identifying growth opportunities through data, audience insight and customer behaviour
• Maintaining strong control of digital spend, governance and measurement
• Driving a test-and-learn culture to unlock new growth levers

Requirements

• Proven experience leading digital growth / performance marketing at scale
• Strong track record of delivering commercial outcomes, not just activity
• Experience working closely with e-commerce, trading or commercial teams
• Highly analytical with strong forecasting and performance management capability
• Confident influencing senior stakeholders and presenting at board level
• Comfortable operating in a high-accountability, results-driven environment
• Strong understanding of ROI, budget control and performance governance
• Experience in a multi-channel or multi-brand environment preferred

Preferred

• Experience in a multi-channel or multi-brand environment preferred

Benefits

• A commercially focused role with real ownership and impact
• Close partnership with senior leadership
• Opportunity to shape and scale digital performance across a recognised brand portfolio
• Collaborative, growth-focused environment