Head of Digital Marketing at Love2shop | Liverpool, UK

Love2shop

Head of Digital Marketing

Liverpool, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own multi-channel growth with accountability for acquisition and retention across paid, organic, CRM and partnerships while aligning CAC, LTV and ROI to trading targets.

Growth ownership: manage acquisition, retention and performance across PPC, SEO, Paid Social, CRM, Email, Affiliates, Display, and Content.
Forecasting and governance: forecast, ROI tracking and board-level reporting with finance and trading partners.
Optimization and growth: lead test-and-learn, identify opportunities from data and audience insights, and drive agency/internal teams to hit KPIs and budgets.

Job Description

Owning acquisition and retention strategy across PPC, SEO, Paid Social, CRM, Email, Affiliates, Display and Content
Delivering qualified traffic, customer growth and ROI aligned to trading and revenue targets
Partnering with the E-commerce Director to align channel plans with trading, onsite performance and key campaigns
Working closely with Finance on CAC, LTV, forecasting and ROI performance
Leading weekly performance reviews, driving optimisation and continuous improvement
Owning forecasting, insight and board-level reporting for digital performance
Managing agencies and internal specialists against clear KPIs and budgets
Identifying growth opportunities through data, audience insight and customer behaviour
Maintaining strong control of digital spend, governance and measurement
Driving a test-and-learn culture to unlock new growth levers

Love2shop

Love2shop is the UK's #1 multi-store gift card brand and home to many of the country’s most-loved gifting and reward products.Love2shop is a leading UK employee and customer engagement company. It's Love2shop gift cards and voucher offer a fantastic choice of multi-retailer gifting rewards, helping businesses attract and retain employees and customers.With its award-winning digital platform, Love2shop enables clients to plan, launch, communicate and maintain incentive or reward programs with minimal effort while delivering performance improvement.Love2shop is a trading name of Park Retail Limited. (Part of the PayPoint group) Registered Office: (Reg. No. 00402152) of Valley Road, Birkenhead, Merseyside, CH41 7ED. Registered in England and Wales.Head Office: Love2shop, Floor 4, 20 Chapel Street, Liverpool, Merseyside, L3 9AGhttps://business.love2shop.co.uk/about-us/privacy-policy/

Founded in 1984

Liverpool, England, GBR

131 employees (20 in marketing)

business.love2shop.co.uk