Head of Brand & Marketing (FTC - Maternity Cover) at Mooncup Ltd | London, UK | £80K/yr – £90K/yr

Head of Brand & Marketing (FTC - Maternity Cover)

London, UK (Hybrid)

£80K/yr – £90K/yrDirector/ExecutiveFull time

Posted 2 months ago

Job Summary

Own brand strategy and end-to-end storytelling across DTC, retail, B2B and Amazon, while driving disruptive campaigns that translate a manifesto into measurable performance.

Brand ownership: Positioning, tone of voice, and creative direction with coherent, high-impact output across all touchpoints.
Campaign leadership: Direct bold, performance-driven marketing across channels and partners.
Ops and leadership: Manage comms calendars, budgets, agencies, and cross-functional alignment from product to board.

Job Description

Responsibilities

Own Mooncup's brand strategy end-to-end — positioning, tone of voice, creative direction — making it coherent and unmistakably Mooncup across every touchpoint, from DTC to retail to B2B to Amazon.
Direct and execute disruptive marketing campaigns across DTC, retail and B2B, that say what others won't, translating our manifesto into work that actually performs.
Own the comms calendar — email and social — making sure every send and every post pulls its weight, both for the brand and the bottom line.
Manage brand and marketing budgets, agency relationships and performance reporting — setting clear goals and tracking what matters, with both creative instinct and analytical rigour.
Lead a pivotal brand project through a critical delivery phase, bringing creative vision, rigour and momentum to one of the most exciting chapters in Mooncup's story.
Own commercial performance of our DTC and ecommerce site — and ensure the site breathes the brand at every touchpoint — from homepage to checkout.
Turn our B2B proposition into a genuine growth engine — building the brand story, sales collateral and marketing strategy that supports our commercial team in closing new workplace, hospitality and wellness partnerships, with a clear pipeline of signed accounts to show for it by the end of the contract.
Support trade marketing across our retail partners — building retailer-specific launch plans, in-store activation and promotional calendars with Sainsbury's, Boots, Holland & Barrett and Look Fantastic, and working closely with the commercial/sales team on range reviews and NPD listings to keep Mooncup winning shelf space and visibility.
Lead a high-performing brand and marketing team as chief brand guardian, setting the standard for bold, evidence-led, radically transparent work.
Own the relationship with our digital agency — briefing, reviewing and pushing back where needed to keep output on-brand and high-performing.

Mooncup Ltd

We’re not your average period care brand. For over 20 years, we’ve been calling out the plastic-packed, irritant-filled nonsense in the industry and proving there’s a better way. Back in 2002, we pioneered the world’s first medical-grade silicone menstrual cup, setting a new gold standard: no petroleum plastics, no hidden ingredients, no compromises. Just period care that’s actually good for your vagina.But we didn’t stop at cups - our range now includes petroleum plastic-free pads, tampons, and liners. Today, we’re stocked in major retailers like Boots, Ocado, and Sainsbury’s and trusted by millions of Mooncuppers worldwide.

Founded in 2002

London, England, GBR

23 employees (5 in marketing)

www.wearemooncup.com