Responsibilities

• Develop and deliver the company's brand and marketing strategy.
• Drive customer acquisition and increase footfall across our retail estate.
• Lead the development of innovative in-store marketing, window displays and POS initiatives, working closely with internal teams and suppliers to enhance the customer experience, strengthen brand consistency and drive sales.
• Own and protect the NCF Living brand, ensuring consistency across all customer touchpoints.
• Lead all offline marketing activity, including TV, radio, outdoor, print, direct mail, store launches, sponsorships and events.
• Develop and execute PR campaigns to increase brand awareness and media coverage.
• Work closely with our digital marketing agency to ensure all activity is aligned and commercially effective.
• Manage external agencies and marketing suppliers to maximise ROI.
• Monitor marketing performance, budgets and customer insights, making data-led recommendations.
• Work collaboratively with Retail, E-commerce, Buying and Finance to support business growth.