Own the brand's strategic direction, narrative, and resonant identity across campaigns, content, social, PR and partnerships to build authority and long term customer value.

• Brand ownership: set strategy, positioning, and customer proposition across channels.
• Content & authority: lead editorial, expert content, and thought leadership to deepen trust.
• Campaigns and partnerships: guide major campaigns, influencer strategy, and brand activations with cross-functional alignment.

Responsibilities

• Brand Strategy and Positioning
• Brand Narrative and Guardianship
• Fragrance Authority and Content
• Organic Social, Influencers and Creators
• PR, Thought Leadership and Reputation
• Campaign Strategy
• Brand Partnerships and Experience
• Customer and Commercial Impact
• Leadership and Collaboration

Requirements

• Significant senior-level experience in brand leadership, ideally within retail, beauty, fragrance, fashion, luxury, or lifestyle.
• Proven experience developing brand strategies that improve relevance, differentiation, and commercial performance.
• Strong experience across brand, content, social, PR, influencers, and integrated campaigns.
• Excellent strategic thinking, storytelling, and creative judgement.
• Strong understanding of customer behaviour, culture, media, and emerging trends.
• Commercial credibility and the ability to connect brand activity to business outcomes.
• Experience leading and developing high-performing teams.
• Confidence influencing senior stakeholders and creating clarity across complex organisations.
• A genuine interest in fragrance, beauty, retail, culture, and customer experience.

Benefits

• Enjoy work-life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours.
• Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking
• No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time
• Generous staff discounts on a wide range of fabulous fragrances
• Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space