Responsibilities

• Define and own First Intuition’s brand strategy, positioning and narrative across all audiences and channels.
• Lead the development and governance of visual and verbal identity, ensuring consistency and excellence across the organisation.
• Oversee brand architecture, ensuring clarity across programmes, regional sites and new propositions or acquisitions.
• Lead the development of high-performing creative assets for digital, print, campaigns, events and brand activations.
• Set creative direction for campaigns, ensuring outputs are high-impact, on-brief and conversion focused.
• Ensure brand and content materials support business objectives and growth goals.
• Develop and own First Intuition’s content strategy, aligned with learner lifecycle, commercial objectives and thought leadership ambitions.
• Ensure a data-informed approach to content planning, using insight to shape formats, topics and priorities.
• Oversee editorial standards, tone of voice guidance and cross-channel content quality.
• Own the brand(s) social media strategy, setting clear guidelines and posting expectations with the Regional, National & Online team and Marketing Lead – Impact/International/Digital.

Requirements

• Experience: Proven experience leading brand, content or creative teams.
• Demonstrable experience delivering brand transformation, campaigns and content strategy.
• Skills: Strong brand strategy, storytelling and creative direction capability.
• Excellent cross-channel content knowledge and editorial judgement.
• Attributes: Creative thinker with strong commercial sensibility.
• Collaborative, inspiring and comfortable influencing senior stakeholders.

Benefits

• 30 days’ annual leave plus bank holidays
• 3 FI Days per year
• Flexible-working positive employer with a range of family-friendly policies
• Employee Assistance Programme: 24-hour confidential access to counselling and support services
• Competitive Pension
• Private Medical Insurance
• Training and development opportunities
• Long term career prospects in a growing company
• Employee perks including a range of discounts to suit your lifestyle