Responsibilities

• Lead, manage and develop a team of 5, setting clear objectives, driving accountability and supporting long-term development.
• Work in close partnership with the Head of Performance Marketing to deliver integrated brand and performance strategies across all channels.
• Oversee team structure, resource planning and prioritisation to ensure efficient delivery across campaigns and ongoing brand activity.
• Drive operational efficiencies across processes, collaboration and agency management to improve marketing effectiveness and output.
• Create a high-performing, collaborative culture with clear ways of working and strong cross-functional communication.
• Lead the development and execution of the overall brand marketing strategy in line with commercial and customer objectives.
• Identify opportunities to strengthen brand awareness, improve customer engagement and increase brand consideration.
• Own strategic planning across PR, content, social media, advertising, sponsorships, events and local marketing activity.
• Lead the delivery of integrated seasonal campaigns and multi-channel brand initiatives.
• Act as brand guardian across all customer touchpoints, ensuring consistency in messaging, tone of voice and visual identity
• Oversee the content strategy across all platforms
• Lead PR strategy and agency management to increase brand awareness, tier one media visibility and reputation.
• Oversee social media strategy, content production and video delivery to improve engagement and reach.
• Manage campaign development and execution across digital and offline channels, ensuring activity is insight-led and commercially effective.
• Oversee design resource and creative workflows to ensure high-quality and consistent brand output.
• Build strong relationships with stakeholders across the business to ensure alignment on priorities, campaigns and communications.
• Own the brand marketing budget, ensuring effective allocation of spend and measurable return on investment.
• Establish clear reporting and performance frameworks across brand activity, using insights and data to optimise future strategy and campaigns.

Requirements

• 8+ years’ experience in brand marketing, including significant leadership and team management experience.
• Proven experience developing and delivering integrated brand marketing strategies across multiple channels.
• Strong experience managing PR, content, campaigns, social media and wider brand communications.
• Strong stakeholder and agency management experience within a fast-paced environment.
• Commercially minded with experience managing budgets, reporting and marketing performance.
• Property experience desirable but not essential.

Benefits

• Benefits: Employee assistance programme, competitive holiday allowance + public holidays, charity matching and payroll giving, contribution towards eye care tests, annual flu vaccination vouchers, birthday leave, health cash plan plus a range of other additional benefits that are linked to specific job grades.