2 months ago
Trade Growth Lead (Maternity Cover)
Checkatrade
City of London, Lambeth, UK (Hybrid)Full time
All Growth Marketing roles in the UK
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All Growth Marketing roles in the UK
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Trade Growth Lead (Maternity Cover)
City of London, Lambeth, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
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Job Summary
Own the growth funnel end-to-end and drive data-informed experiments that lift sign-ups, activation, and revenue, while integrating product messaging and lifecycle touchpoints with AI-powered tooling to boost efficiency.
- Growth Funnel Ownership: manage sign-up through first paid action, focusing on volume, quality, and monetisation.
- Experimentation & Product Alignment: run rapid tests across acquisition, onboarding, freemium activation, and in-product paywalls to optimize conversion.
- AI-native Operations: build lightweight tooling with Claude Code/Cowork to automate workflows and accelerate PLG delivery.
Job Description
Responsibilities
- Own the Trade Growth Funnel: drive the full journey from sign-up to monetisation, increasing both volume and quality of self-serve trade sign-ups
- Lead Continuous Experimentation: run a high-tempo experimentation programme across acquisition journeys, onboarding flows, freemium activation surfaces and in-product paywalls and conversion experiences
- Bring Marketing Thinking Into Product: translate positioning and messaging into product experiences, improving landing pages, sign-up flows, nudges, and lifecycle touchpoints; partnering with Performance Marketing and CRM to optimise end-to-end conversion
- Be the Analytical Centre of Gravity: own and evolve the funnel model that tracks every stage from impression to first paid action
- Operate in an AI-Native Way: embrace AI tooling, using Claude Code and Claude Cowork to build lightweight tooling, prototypes, automate recurring workflows and analysis, and improve operational efficiency across the PLG funnel
- Influence Cross-Functionally: work at the intersection of Product, Commercial, CRM, Sales, Vetting, and Trade Success; align in-product and off-product growth motions, influence without direct ownership, represent the PLG stream in planning and growth reviews
Requirements
- Depth of experience in Growth, Product, Operations, Growth Marketing, or a related commercial role
- Demonstrable ownership of funnels, growth metrics, or revenue-impacting initiatives
- Strong analytical capability, including SQL (or equivalent), experiment design, statistical significance, and funnel modelling
- Experience running structured experimentation programmes (A/B testing, multivariate testing, holdouts)
- Strong commercial and marketing instincts, with experience improving messaging, positioning, or conversion journeys
- Comfortable working directly with Product, Engineering, and Design teams in agile product environments
- Bias for action, rapid iteration, and fast learning cycles
- Demonstrable ability to leverage Claude Code in day-to-day work. Candidates must show concrete examples of using it to build tooling, run analysis, prototype surfaces, or accelerate delivery.
- Demonstrable ability to leverage Claude Cowork to automate recurring work across files, tasks and tools. Candidates should be able to walk through a workflow they have set up and the time or quality gain it delivered.
Benefits
- Competitive salary + annual bonus
- Health, well-being and learning support
- Gym membership, Smart Tech Scheme and Cycle Scheme
- Birthday/Special day leave
- Buy & sell holiday scheme
- 1 week’s paid charity leave and much more!
Checkatrade
Checkatrade is one of the UK’s top online marketplaces for home improvements and repairs.Our mission is to be the trusted foundation of every home by connecting people with trades and tools to make home improvements easy – because we believe safe and happy homes improve lives, support livelihoods, and build communities.From our humble beginnings in 1998 to becoming a national household name, we’re on an exciting journey. For more than 25 years Checkatrade has stood for reputation and raising standards – whether that is for our trade members, consumers, or our colleagues. We think big and are passionate about changing the face of home improvements and repairs.Today, we are a modern online marketplace and a force for good. We strive every day to support people to improve their homes and we don’t settle for the status quo – we are evolving, innovating, and growing. With generous investment from private equity partners Brookfield, we have an ambitious growth plan and a robust roadmap to get there. Led by our values – All In, Customer Obsessed and AI Powered – we are 500 high-performing individuals working across the UK, with high-spec offices in London and Portsmouth.We are here to be the best and inspire others to do the same, and to get there we need exceptionally talented, bright, and driven people – so if that sounds like you, you couldn’t join at a better time!
Traffic Signals
Monthly Visitors
3.2M
Monthly Google Ads Budget
$194.9K
Traffic Source Mix
Search
59.9%
Direct
35.7%
Referral
2.8%
Social
0.6%
Paid
0.9%
Headcount Trend
Current headcount: ~608
Marketing Team
Marketing Team Size
51 (8% of company)