Responsibilities

• Drive market expansion in the UK & Ireland region — build the regional campaigns and channel mix to grow pipeline in the market we're actively scaling
• Grow Mercanis's market presence in the DACH market — build awareness and demand generation among procurement and operations decision-makers
• Own a monthly pipeline number across your markets, and be directly accountable for hitting it
• Be the connector between the outbound and inbound teams, aligning with the sales team on target accounts and lead handoff
• Own and optimize paid acquisition across LinkedIn Ads, Google Ads, and other channels— managing budget, targeting, and creative testing against hard pipeline and CAC targets
• Brief and ship SEO-driven landing pages and content to improve organic visibility and inbound lead quality, in a collaboration with the content writer
• Plan and run campaigns targeting sign-ups for events, webinars, in a collaboration with the field marketer
• Build and own full-funnel reporting and attribution in HubSpot (MQLs, pipeline, ROI), so we always know exactly what's driving pipeline — and iterate fast based on what the data shows & sales team’s feedback
• Partner with Sales to sharpen lead-qualification criteria for each market
• Run a continuous test-and-learn cadence — prioritize experiments by expected impact on pipeline and CAC, and kill fast what doesn't perform

Requirements

• 5+ years of growth or performance marketing experience in B2B SaaS or tech, ideally at a fast-growing company, with a track record of hitting pipeline and revenue targets
• Knowledge of HubSpot for campaign execution, lead scoring, and reporting
• Knowledge of LinkedIn Ads, Google Ads, and Meta — hands-on experience planning, running, and optimizing paid campaigns against CAC and pipeline targets
• Experience writing SEO briefs and working with content/design to produce landing pages that convert
• Comfort working cross-functionally with outbound (SDR) and inbound teams to align on ICP and lead handoff & lead feedback
• A performance-marketing mindset — you think in CAC, pipeline velocity, and ROI, and you're comfortable owning a number
• A data-driven mindset — comfortable reading funnel metrics (MQL/SQL/pipeline/CAC) and turning insights into action fast
• Comfortable navigating ambiguity and moving fast in a scale-up environment
• Role requirements note: 5+ years, etc.

Preferred

• Nice to have: experience growing a market in the UK and DACH region, background in procurement, supply chain, or other enterprise B2B software

Benefits

• A high-ownership role at a fast-growing, AI-native procurement scale-up
• A hybrid of onsite collaboration in London or Berlin with a close-knit, international team
• Competitive salary and equity package
• Budget for learning, tools, and professional development
• The chance to shape growth marketing strategy as we expand globally, starting with the UK & DACH