Responsibilities

• Design and run demand-generation campaigns end-to-end, spanning paid (LinkedIn, Google PPC) and organic channels, with demo requests as the primary call to action.
• Own the digital surface and online presence, managing Airspeed's presence on LinkedIn, the website, and community platforms to drive brand visibility.
• Rebuild and optimize the website using Claude Code and Figma, creating a clean, differentiated site that clearly communicates value across the funnel.
• Drive organic search (SEO) by owning technical, on-page, and content SEO, fixing cannibalization, and building a real content engine.
• Lead the AI answer layer (AEO/GEO) strategy, ensuring Airspeed is cited and visible in AI answers, and building strategic backlinks through partners.
• Manage and allocate the paid budget (LinkedIn, Google, Reddit, Meta) to maximize effectiveness and pipeline contribution.
• Build landing pages, assets, and ad copy directly using Claude Code—shipping quickly without agency or engineering dependencies.
• Stand up basic funnel measurement and dashboards, reporting weekly on pipeline contribution in the revenue meeting.
• Collaborate with the Product team to understand the roadmap and convert it into marketing assets, how-to guides, and category thought leadership.
• Act as the connective layer between Product, Sales, and Marketing—running regular retros and ensuring clarity on what drives demand.

Requirements

• First or second growth/digital hire at a $5M to $15M ARR B2B SaaS company, with a track record of generating ~$30k-ACV pipeline.
• Experience independently designing and running demand-generation campaigns, with a focus on paid search (Google AdWords) and LinkedIn ads.
• Genuine, current fluency using Claude Code day-to-day to build landing pages, assets, and ad copy.
• Strong technical SEO background plus a real, current grasp of AEO / GEO.
• Revenue-focused mindset with a solid understanding of buying journeys, sales processes, and expansion motions.
• Self-directed, high urgency, and comfortable as a hands-on individual contributor with no team to start.
• Exceptional communication skills across written, verbal, and visual formats.
• A bias for action: creative, first-principles thinker who thrives in fast-paced, ambiguous environments.
• Comfortable giving and receiving feedback and working closely across Sales, Product, and Engineering.

Preferred

• Experience selling into go-to-market teams and understanding forecasting, sales coaching, win rates, and RevOps.
• Founder or early-employee experience, having built a function from scratch.
• Experience marketing a technical or AI product to revenue or technical buyers.
• Exposure to product-led / self-serve growth.