Responsibilities

• Lead Cross‑Channel Growth Strategy & Testing - Design and run structured experiments across Paid Social, Affiliate, and emerging channels (including PMax, Demand Gen, YouTube, Snapchat, and Pinterest) to prove incrementality and unlock scalable growth opportunities.
• Partner with Full Funnel teams to identify, validate, and scale new growth levers that drive incremental customer acquisition and commercial value.
• Build channel plans that translate commercial goals into targeted, measurable activity.
• Own Hands‑On Activation & Performance Delivery - Manage in‑platform execution across Meta and TikTok, optimising audiences, creative, formats, and measurement approaches (including conversion lift studies).
• Work closely with agency partners and internal teams to ensure aligned strategy, high-quality execution, and continuous optimisation.
• Drive Creative Excellence - Develop, refine, and optimise creative templates grounded in audience insights and platform behaviours.
• Collaborate with creative teams to produce high-performing, social-first assets that maximise engagement and conversion.
• Unlock New Affiliate Growth - Identify and explore new affiliate partners beyond traditional comparison sites, designing performance-based test programmes that uncover incremental opportunities.
• Shape the Channel Roadmap & Share Insight - Feed into long-term channel strategy, innovation roadmaps, and future investment recommendations.
• Document learnings, codify best practice, and share insight across teams to uplift capability and drive consistent performance.

Requirements

• Must have at least 5 years of direct experience managing multi-million-pound budgets in the realm of paid social media
• Advanced paid social expertise, especially across Meta and TikTok - including audience strategy, creative optimisation, and advanced measurement (e.g., conversion lift, incrementality testing).
• A strong creative eye, with the ability to guide and optimise assets for different audiences, formats, and funnel stages.
• Performance marketing experience, with the ability to interpret data, diagnose issues, uncover insights, and drive measurable commercial results.
• Cross‑channel curiosity and versatility, with enthusiasm for testing channels like PMax, Demand Gen, YouTube, Snapchat, Pinterest, and exploring new affiliate partnerships - to ensure marketing plans are outcome-first (rather than channel-siloed).
• A proactive, growth-focused mindset, comfortable in ambiguity, energised by experimentation, and motivated by uncovering new scalable opportunities.

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies