Responsibilities

• Develop and execute a world-class global performance marketing strategy across metasearch and display channels (programmatic, paid social, and mobile) to exceed growth goals
• Develop and optimize bidding strategies to maximize revenue and efficiencies through best-in-class strategies
• Own account management for key metasearch partners, driving outsized growth through optimized placements, CTR improvements, and new partnership initiatives
• Flawlessly execute against campaign components to maximize efficiency, including technical setup of programs: audience management, creative testing, budget and bidding strategies
• Maintain a data-driven approach through continual optimization; leverage a strong background in experiment design and evaluation to exceed aggressive growth targets.
• Lead end-to-end creative brief development and execution, collaborating closely with brand and creative teams to ensure an exceptional, high-quality bar for creative output.
• Lead selection and execution of regional pilots across both channels.
• Partner with Leadership and Engineering to ideate on opportunities to improve channel performance, particularly in the AI innovation space.

Requirements

• 9+ years of experience in Growth Marketing and/or related functions within a consumer-facing, fast-paced ecommerce company, with broad expertise in digital marketing
• A proven track record of managing performance marketing programs at scale, including metasearch and/or programmatic/paid social, for one or more large, global consumer brands
• Deep understanding of feed-based marketing and the technical architecture underpinning metasearch and display channels
• Deep understanding of the technical aspects of growth marketing: marketing tech stack and data pipelines, tracking, testing, analytics, etc. Should be extremely comfortable with Excel (functions, pivots, etc.); proficiency with writing and executing SQL queries is preferred
• Excellent cross-functional collaborative mindset that allows for deep collaboration with Country leads, Finance, Marketing Tech, and other stakeholders who may also work with key accounts.
• Experience working with strong brand guidelines and an eye for high-quality creative execution.
• Experience working with teams in different regions and a high-level understanding of regional growth opportunities.
• Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership.
• Exceptional project management and organization skills, with meticulous attention to detail.
• Proven experience working with globally distributed teams and a strong understanding of regional growth dynamics.