Responsibilities

• You’ll take ownership of the marketing and lead-generation activity, working closely with senior stakeholders to identify where the biggest opportunities lie.
• Creating and delivering B2B campaigns focused on generating quality commercial opportunities.
• Developing both inbound and outbound approaches to reach prospective customers.
• Using AI and automation to make marketing activity more targeted, efficient and scalable.
• Managing and improving CRM processes, including lead nurturing, qualification and reporting.
• Creating landing pages and digital journeys designed to convert.
• Developing targeted campaigns for specific customers, sectors and audiences.
• Producing engaging content that makes technical or complex subjects easy to understand.
• Creating case studies, insights and other sales and marketing collateral.
• Reviewing campaign and pipeline data to understand what is working and where improvements can be made.

Requirements

• 3+ years’ experience across B2B marketing, growth marketing, demand generation or performance marketing.
• Experience marketing within a technical or specialist B2B environment.
• A good understanding of CRM systems such as HubSpot or similar platforms.
• Experience running digital campaigns and generating leads online.
• Confidence creating landing pages and improving customer journeys.
• Hands-on exposure to AI tools within your day-to-day marketing activity.
• A strong understanding of marketing data, reporting and campaign performance.
• Excellent content and copywriting skills.
• A commercial mindset and an understanding of how marketing supports sales and revenue growth.
• Most importantly, we’re looking for someone who enjoys taking ownership. You’ll be comfortable trying new ideas, testing what works and building processes rather than waiting for an established playbook.