Growth Lead / Lead Paid Media Strategist
London, UK (Remote)
Posted 3 weeks ago
Job Description
Responsibilities
- Paid Media Strategy & Growth
- Own paid media strategy across Google Ads, Meta Ads, LinkedIn Ads, and other channels.
- Translate business goals into budgets, channel plans, testing roadmaps, and growth strategies.
- Lead demand generation, lead generation, retargeting, and conversion optimization initiatives.
- Recommend what to launch, pause, scale, or improve.
- Revenue & Pipeline Ownership
- Manage performance against KPIs such as pipeline, MQLs, SQLs, CAC, CPL, ROAS, lead quality, and revenue.
- Ensure campaigns drive measurable business outcomes.
- Identify gaps impacting lead quality, sales conversion, and revenue growth.
- Strategic Growth Analysis
Requirements
- 5+ years in paid media, growth marketing, performance marketing, or demand generation.
- Strong experience with Google Ads and Meta Ads; LinkedIn Ads preferred.
- Expertise in B2B lead generation, CRO, funnel optimization, and attribution.
- Proficiency with GA4, CRM platforms, HubSpot, conversion tracking, and reporting.
- Ability to connect marketing performance to pipeline, ROAS, CAC, and revenue.
- Experience with forecasting, budget planning, and growth modeling.
- Strong client-facing communication and strategic consulting skills.
- Agency experience preferred.
- Experience using AI tools to improve marketing workflows.
- Comfortable leading offshore teams and collaborating across functions.
Soho Dragon
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
