Responsibilities

• Global Social Strategy - Define and lead the global social media vision, strategy, and roadmap - Develop channel-specific strategies - Identify emerging trends and establish governance Social Content & Creative Leadership - Lead global social content strategy - Partner across Creative, Brand, PR, Editorial, Ecommerce - Champion innovative content formats Platform Expertise & Innovation - Serve as expert across META, TikTok, YouTube, Pinterest, LinkedIn, Facebook, Snapchat and emerging platforms, close collaboration with APAC on regional platforms including LRB, Douyin, WeChat and Weibo, and close collaboration with JP team on regional platforms including Line - Monitor platform changes, drive experimentation, evaluate AI tools Community Strategy - Develop community strategy, engagement programs, standards and advocacy - Build long-term creator partnerships and oversee campaigns - Develop and scale a global affiliate creator program across platforms including ShopMy and LTK - Partner with Ecommerce and Performance Marketing - Manage attribution, reporting and optimization Analytics & Performance - Establish KPIs and executive reporting including brand sentiment from existing tools (Lefty, Brandwatch) Leadership & Collaboration - Lead the global social team and agency partners whil collaborating cross-functionally Skills, Experience and Qualification - 10+ years in social media, digital marketing or influencer marketing - Luxury, fashion, beauty or premium brand experience - Proven global strategy leadership - Deep platform expertise - Strong influencer and affiliate marketing experience - Excellent leadership, analytical and communication skills

Requirements

• 10+ years in social media, digital marketing or influencer marketing
• Luxury, fashion, beauty or premium brand experience
• Proven global strategy leadership
• Deep platform expertise
• Strong influencer and affiliate marketing experience
• Excellent leadership, analytical and communication skills