Global Senior Brand Manager - Winsor & Newton

London, UK (Hybrid)

£50K/yr – £60K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own the global brand strategy translating insights into portfolio decisions, lead end-to-end innovation for key ranges, and develop product messaging and shopper tools while partnering with markets to sustain brand equity.

  • Insight-driven Brand Planning: translate consumer, artist trends and competitor activity into actionable brand plans and roadmaps.
  • Portfolio Innovation & Positioning: lead proposition development, pricing and packaging for Masterpiece and Gallery Classic, driving margin and demand.
  • Product & Shopper Excellence: craft reasons-to-believe and tools, brief Creative and Digital teams for in-market execution.

Job Description

Own the global brand strategy translating insights into portfolio decisions, lead end-to-end innovation for key ranges, and develop product messaging and shopper tools while partnering with markets to sustain brand equity.

  • Insight-driven Brand Planning: translate consumer, artist trends and competitor activity into actionable brand plans and roadmaps.
  • Portfolio Innovation & Positioning: lead proposition development, pricing and packaging for Masterpiece and Gallery Classic, driving margin and demand.
  • Product & Shopper Excellence: craft reasons-to-believe and tools, brief Creative and Digital teams for in-market execution.
Colart logo

Colart

Colart is the global market leader for art materials. Our premium brands have played an important role in the creative industry for centuries. Artists all over the world are fans of our beloved and famous brand portfolio which includes Winsor & Newton, Liquitex, Lefranc Bourgeois, Snazaroo, and Conte à Paris.We are strongly committed to creating the best tools for the creative community. No matter when, how or where you want to be creative. We strive for excellence in everything we do, and we are driving the market forward through our culture of passion, quality, agility and accountability.

Founded in 1990
London, England, GBR
574 employees (126 in marketing)

Traffic Signals

Monthly Visitors
18.1K
Traffic Source Mix
Search
21%
Direct
31.3%
Referral
3.8%
Social
3.3%
Paid
0.5%

Headcount Trend

Current headcount: ~574

Marketing Team

Marketing Team Size
81 (14% of company)
Marketing Roles Posted (Last 30 Days)
1