Own the global brand strategy translating insights into portfolio decisions, lead end-to-end innovation for key ranges, and develop product messaging and shopper tools while partnering with markets to sustain brand equity.

• Insight-driven Brand Planning: translate consumer, artist trends and competitor activity into actionable brand plans and roadmaps.
• Portfolio Innovation & Positioning: lead proposition development, pricing and packaging for Masterpiece and Gallery Classic, driving margin and demand.
• Product & Shopper Excellence: craft reasons-to-believe and tools, brief Creative and Digital teams for in-market execution.