Responsibilities

• Own Segment Strategy: Act as the directly responsible individual (DRI) for advertising adoption and performance across Key Accounts, Mid-Market, and SMB partner segments globally.
• Build Scalable Programs: Design cross-functional frameworks, playbooks, and enablement initiatives that allow local commercial teams to sell and deliver advertising solutions efficiently.
• Lead Senior Merchant Pitches: Step into negotiations and pitch directly alongside account management teams for high-value or highly strategic merchant partners.
• Identify Data-Led Opportunities: Interrogate advertising performance data to spot adoption gaps, shape commercial priorities, and provide ad hoc decision-making support for senior leadership.
• Represent Partner Needs: Synthesise feedback from commercial teams and partners to influence product roadmaps and refine global media offerings.

Requirements

• Significant Advertising & Commercial Experience: Background in advertising sales, commercial strategy, or operations, with a proven track record of pitching to senior stakeholders and building programs at scale.
• Program & Framework Design: Demonstrated ability to create and roll out playbooks, sales materials, or enablement initiatives that drive commercial change across multiple partner segments.
• Data-Led Storytelling: Strong analytical capability to identify market opportunities from data and translate findings into compelling strategic recommendations.
• Senior Stakeholder Management: Excellent communication and relationship-building skills across diverse internal functions (Product, Tech, Commercial) and external partner tiers.
• Strategic & Operative Agility: Ability to alternate seamlessly between high-level strategic planning and hands-on merchant-facing negotiations.

Preferred

• Multi-Market Commercial Enablement: Prior experience designing commercial team enablement or ad sales strategies across multiple geographies or diverse partner segments.