Responsibilities

• Develop and execute social media growth strategies for Instagram and TikTok.
• Create, manage, and optimise paid advertising campaigns focused on lead generation.
• Grow our follower base with genuine, engaged audiences using organic and paid strategies.
• Plan and coordinate engaging content that drives reach, engagement, and conversions.
• Monitor campaign performance and continuously optimise for the lowest cost per lead and best return on ad spend.
• Analyse data and provide regular reports with recommendations for improvement.
• Stay up to date with platform trends, algorithm changes, and new advertising features.

Requirements

• Proven experience growing Instagram and TikTok accounts.
• Strong experience with Meta Ads Manager and TikTok Ads Manager.
• Demonstrable success running lead generation campaigns with measurable results.
• Excellent understanding of audience targeting, retargeting, A/B testing, and campaign optimisation.
• Strong analytical skills and a data-driven approach.
• Excellent communication and organisational skills.
• Ability to work independently while collaborating with the wider team.

Benefits

• Employee discount
• On-site parking