Responsibilities

• Develop and execute the overall digital marketing strategy, ensuring alignment with business objectives and growth targets.
• Identify opportunities to increase lead generation, customer acquisition, and member retention through digital channels.
• Continually review market trends, competitor activity, and emerging platforms to identify opportunities for innovation.
• Work collaboratively with the wider marketing team to ensure digital activity supports broader brand campaigns and business priorities.
• Plan, manage, and optimise paid advertising campaigns across Google Ads and Meta (Facebook & Instagram).
• Manage advertising budgets to maximise efficiency, ROAS, and customer acquisition.
• Continuously test audiences, messaging, creative, and landing pages to improve campaign performance.
• Monitor acquisition costs, conversion rates, and overall campaign effectiveness, making recommendations based on data.
• Review and optimise website content and landing pages to improve user experience and conversion.
• Support SEO best practices and identify opportunities to increase organic visibility.

Requirements

• Proven experience managing and optimising Google Ads and Meta Ads campaigns with demonstrable commercial success.
• Strong understanding of paid media strategy, customer acquisition, and conversion optimisation.
• Experience using Google Analytics (GA4), Meta Business Suite, and reporting dashboards.
• Ability to interpret campaign data and translate insights into commercial recommendations.
• Experience managing marketing budgets and delivering measurable ROI.
• Excellent communication skills with the ability to explain digital performance to non-technical stakeholders.

Preferred

• Experience within boutique fitness, wellness, hospitality, or luxury lifestyle brands.
• Knowledge of SEO, CRO, and digital customer journeys.
• Experience with CRM and email marketing platforms such as Xplor Growth or Klaviyo.
• Understanding of membership or subscription-based business models.