Pawtraits Dog Salon

Freelance Brand & Ecommerce Growth Lead

Birmingham, UK (Hybrid)

£15/hr – £150,000/hrMid LevelPermanent

Posted 6 weeks ago

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Job Summary

Own the brand growth engine for a premium pet care label, shaping luxury positioning, content strategy, product launches, influencer and community programs, and data-driven performance across ecommerce channels.

  • Brand and content strategy ownership with a monthly planning cadence and focused campaigns.
  • Launch and ecommerce growth across Shopify and Amazon with product positioning and promotions.
  • Influencer, PR and UGC programs plus community efforts tied to measurable KPIs.

Job Description

Responsibilities\n
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  • Develop and manage the overall marketing strategy and brand positioning for Pawtraits.
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  • Translate founder vision into campaigns, content pillars and launch plans.
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  • Maintain a consistent luxury brand identity across all touchpoints.
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  • Grow brand awareness, sales, retention and community.
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  • Lead content strategy with a monthly calendar and a balanced mix of educational, lifestyle, and product content.
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  • Write distinctive copy reflecting the Pawtraits voice; brief visuals and coordinate assets.
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  • Drive product launches and ecommerce growth across Shopify, Amazon, and future partners.
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  • Manage influencer, PR and ambassador programs; build UGC and community campaigns.
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  • Collaborate on product positioning, messaging, bundles and promotions; improve conversion.
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  • Monitor performance dashboards and optimize based on KPIs across revenue, traffic, CAC, ROAS, email, social, and Amazon.
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\nRequirements\n
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  • Proven experience managing marketing or content for a consumer brand.
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  • Experience producing and managing structured monthly content calendars.
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  • Strong understanding of Instagram, TikTok, email marketing and ecommerce.
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  • Experience planning product launches and promotional campaigns.
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  • Evidence of growing brand awareness, engagement, traffic or sales.
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  • Experience managing creators, influencers or UGC.
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  • Confidence working with analytics and reporting against KPIs.
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  • A portfolio or examples of relevant brands and campaigns.
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\nNice to have\n
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  • Amazon marketplace or Amazon PPC experience.
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  • Shopify and Klaviyo experience.
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  • Meta advertising knowledge.
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  • Experience securing press coverage or retail partnerships.
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  • Experience within beauty, luxury, wellness, lifestyle or premium pet care.
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  • Existing relationships with content creators, photographers or videographers.
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\nBenefits\n

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