Own the annual events calendar across formats and funnel stages, ensuring the right balance of demand creation and pipeline acceleration

• Own the annual events calendar across formats and funnel stages, ensuring the right balance of demand creation and pipeline acceleration
• Develop a framework for how different event types serve different commercial goals and use it to drive better investment decisions
• Work toward a fully integrated model - events connected to ABM strategy, content themes, and paid activity as part of a coherent go-to-market motion
• Build scalable processes and operating rhythms that create leverage across the programme, identifying where tooling, templates, and automation can do the heavy lifting
• Track and report on events as a revenue channel: attendance, pipeline influenced, pipeline created, conversion from event to opportunity
• Own end-to-end delivery of Xelix Connect, our flagship annual conference - working with Content and Product Marketing on the content agenda, speaker programme, run of show, commercial partnerships, and attendee experience
• Manage our presence at third-party conferences and our hosted field programme: roundtables, roadshows, executive dinners, breakfasts, and brunches - often co-designed with Sales against target account lists
• Develop a virtual events series that scales our reach and thought leadership beyond the field programme
• Bring a strong point of view on attendee experience - from first invite to follow-up, every touchpoint should feel considered, on-brand, and distinctly Xelix