Responsibilities

• Lead marketing strategy for our global portfolio of events.
• Drive audience growth, including the expansion and engagement of Legal 500's General Counsel and senior in-house counsel communities.
• Help drive growth in summit delegate registrations, awards participation and customer engagement across the events portfolio.
• Lead/manage our Delegate Acquisition and Events Media functions, helping to ensure alignment across all marketing and acquisition activities.
• Ensure consistency and integrity in our event marketing, digital platforms, community engagement and customer touchpoints.
• Ensure audiences have a seamless and engaging experience from event discovery through to registration, attendance and ongoing community engagement.

Requirements

• Experience leading a marketing function in a B2B Events business, ideally one that caters to Corporate or Professional Services markets (Legal, Finance, Technology or comparable)
• Ability to develop and deliver marketing strategies that drive audience growth with a strong understanding of audience acquisition, segmentation and customer engagement
• Proven ability to lead, develop and motivate high-performing teams - in particular, we're looking for experience in managing managers
• Strong stakeholder management skills with the ability to influence and collaborate across functions (particularly Group Marketing, CRM, Data and the wider Events function)
• Comfort in ambiguity, Legal 500 is in a state of change and modernisation - there is huge scope to make an impact fast, but we can't promise the journey there will be linear!
• Commercial mindset - experience supporting revenue growth through audience development and lead generation
• Experience with CRM systems, marketing technology and event platforms
• Understanding of GDPR, data governance and digital customer journeys