Responsibilities

• Spearhead the development and execution of the regional eCommerce marketing strategy, driving growth, innovation, and operational excellence across all digital channels and core capabilities
• Shape and execute the vision for eCommerce growth, leading cross-functional teams, and ensuring marketing initiatives are aligned with both global objectives and local market needs
• Champion a customer-centric approach, drive digital transformation, and foster a culture of innovation and continuous improvement
• Define an ambitious vision for the e-commerce business
• Collaborate with key stakeholders such as sales eCommerce leads, local management and central product teams, build markets analysis, identify key hurdles and opportunities, and develop a clear roadmap in close collaboration with stakeholders
• Take the reins of the content strategy; Own the end-to-end content strategy, from needs assessment to implementation, ensuring all assets are aligned with brand guidelines and served in a timely fashion
• Design seamless customer journeys, ensure consistent messaging across all markets and channels, and oversee the quality of product listings, integrating SEO best practices
• Orchestrate demand-generation activities through different channels across markets; manage substantial budgets, optimize brand visibility, and monitor performance in real time
• Act as the main point of contact with local marketing leaders and their teams, ensuring alignment and effective execution of eCommerce initiatives
• Train and coach your team to accelerate their digital maturity; always ensuring the customer is at the heart of every initiative
• Partner with Brand, Media, Influencer, and Agency teams to integrate content and marketing strategies across all touchpoints
• Scrutinize market trends, test new levers (AI, automation…), and instil a culture of continuous improvement and boldness

Requirements

• 15+ years in Digital Commerce, eCommerce, or Omnichannel roles
• Deep experience in digital content and retail media
• Strong understanding of marketplace economics
• Experience managing cross-functional projects across tech, marketing, and operations
• Strong analytical mindset and performance orientation
• Experience in international, distributor-heavy environments preferred
• You speak English fluently

Preferred

• Experience in international, distributor-heavy environments preferred
• Strong stakeholder management across regions
• Leadership Capabilities: data-driven but execution-focused

Benefits

• An attractive salary & benefits package
• Discounts on Stanley Black & Decker tools and other partner programs
• Excellent opportunities for continuous professional development
• Career opportunities: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
• Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
• Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
• Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.