Responsibilities

• Develop and own comprehensive Klaviyo-led email marketing strategies aligned to each client’s commercial goals, customer lifecycle, and retention objectives.
• Drive email growth initiatives that deliver measurable improvements in engagement, conversion, and customer lifetime value, ensuring alignment with wider CRM and retention strategies.
• Lead the strategy and optimisation of automated email programmes and customer journeys, including welcome series, abandonment flows, post-purchase, retention, and re-engagement campaigns.
• Ensure best practices across timing, frequency, personalisation, and deliverability; support hands-on execution within Klaviyo where required.
• Define and implement list growth strategies focused on sustainable, high-quality subscriber acquisition; develop signup mechanisms, lead capture campaigns, incentives, and preference management approaches.
• Design and refine advanced segmentation models within Klaviyo to enable highly targeted and personalised campaigns.
• Use behavioural, transactional, and engagement data to improve relevance, drive performance, and support sophisticated lifecycle marketing.
• Establish clear reporting frameworks and KPIs to measure email performance, including deliverability, engagement, revenue contribution, and ROI.
• Analyse campaign and flow performance to surface actionable insights, and translate data into clear recommendations for continuous optimisation.
• Prepare and present weekly and monthly performance updates, as well as quarterly business reviews (QBRs).