Responsibilities

• This is a hands on delivery role.
• We are looking for someone who enjoys rolling up their sleeves and doing the work themselves.
• If you're happiest briefing agencies or managing large teams, this probably isn't the role for you.
• If you love building high performing CRM programmes yourself and want the opportunity to shape the future of two growing premium ecommerce brands, we'd love to hear from you.
• You will own the entire customer lifecycle, from acquiring new email subscribers and converting first-time customers through to increasing customer lifetime value, loyalty and repeat purchase.
• You will own the CRM trading calendar, ensuring campaigns support new product launches, seasonal events, promotions and key commercial periods.
• Working closely with the Ecommerce, Marketing and Creative teams, you will ensure CRM is a major driver of both customer acquisition and revenue growth.
• You will personally be responsible for:
• Developing and delivering the CRM and customer lifecycle activity across both EQUIDRY and Drywalks.
• Planning and managing the CRM trading calendar, ensuring campaigns support product launches, seasonal events, promotions and key commercial periods.

Requirements

• Strong knowledge of Klaviyo.
• Experience with Shopify.
• Experience managing SMS marketing platforms.
• Strong understanding of customer segmentation and lifecycle marketing.
• Experience building loyalty and referral programmes.
• Understanding of deliverability, list hygiene and GDPR best practice.
• Commercial mindset with a focus on revenue and profitability.
• Confident analysing data and turning insight into action.
• Excellent copywriting and attention to detail.

Preferred

• Email marketing: 2 years (preferred)
• Customer retention: 2 years (preferred)

Benefits

• Casual dress
• Employee discount
• Flexible schedule
• Free parking