Own the AI-enabled email program for a D2C brand, driving engagement and conversions through automation, targeted copy, and data-informed optimization.

• Assist in planning and executing AI-enhanced email marketing campaigns for 1 of our brands using Klaviyo.
• Support the setup of automated workflows, segmentation, and A/B testing to drive engagement and conversions.
• Collaborate with the senior team to implement AI tools for copy generation, audience targeting, and performance optimization.
• Manage and maintain email lists and segmentation to ensure precise targeting and healthy list performance.
• Support reporting and analysis of key campaign metrics to identify areas for improvement.
• Help maintain the email marketing calendar, ensuring timely execution aligned with brand goals and promotional schedules.
• Coordinate with design and content teams to ensure cohesive and engaging campaign output.
• Design and build email templates and campaign layouts aligned with brand guidelines