Responsibilities

• Plan, build, and deploy email marketing campaigns — including newsletters, promotional sends, automated flows, and transactional emails
• Manage and optimise the CRM platform (Dotdigital or Klaviyo preferred), ensuring data integrity and best-practice segmentation
• Develop and maintain automated customer journeys, including welcome series, abandoned cart, post-purchase, win-back, and re-engagement flows
• Own the email marketing calendar, coordinating with stakeholders to align sends with trading and campaign priorities
• Conduct A/B and multivariate tests on subject lines, content, send times, and audience segments to continuously improve performance
• Monitor, analyse, and report on key email metrics (open rate, click rate, conversion rate, revenue, unsubscribe rate) with actionable insights
• Manage list hygiene, audience segmentation, and data suppression to maintain deliverability and compliance
• Ensure all email activity is compliant with GDPR and CAN-SPAM regulations
• Collaborate with designers and copywriters to brief and produce on-brand, compelling email creative
• Support the wider CRM strategy, including SMS, push notifications, and loyalty programme communications where relevant

Requirements

• Proven experience in an email marketing or CRM or digital marketing role
• Strong understanding of segmentation, personalisation, and lifecycle marketing
• Comfortable working with data — able to build segments, interpret reports, and translate results into clear recommendations
• Basic image editing / design skills in Canva or an alternative tool
• Solid understanding of GDPR requirements in relation to email marketing
• Excellent attention to detail with strong proofing skills
• Organised self-starter with the ability to manage multiple campaigns simultaneously
• Good communications skills with both internal and external stakeholders

Preferred

• Hands-on experience with Dotdigital, Klaviyo and Hubspot (or a comparable ESP/CRM platform such as Mailchimp or Salesforce Marketing Cloud)
• Experience with Dotdigital's EasyEditor or Klaviyo's Flow builder
• Familiarity with integrating CRM platforms with ecommerce systems (e.g. Shopify, Woocommerce)
• Experience using analytics and reporting platforms such as Google Analytics 4 and Looker Studio
• A/B testing methodology and statistical significance awareness
• Knowledge of HTML/CSS for basic email template editing is advantageous

Benefits

• Extra day holiday per year of employment up to 33 days
• Annual pay reviews based on performance
• Perkbox with regular monthly recognitions given to the team
• 3 whole team social events per year
• An active Social Committee that organises smaller team events such as go- karting, pottery, chocolate making, lido visits etc.
• Health Care package (GP access and Employee Help lines)
• Monthly wellbeing walks
• Cycle to work + Office snacks + beers on a Friday
• Casual dress
• Company events