E-commerce & Digital Growth Manager at Biobalance Healthcare Limited | London, UK

E-commerce & Digital Growth Manager

London, UK (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the full digitals growth engine and paid acquisition across marketplaces and owned channels, with a clear line of sight to revenue, CAC and ROAS while shaping channel mix and new product launches.

Digital growth planning and GTM for launches; accountable for revenue, CAC, conversions and profitability across channels.
Marketplace & platform execution: Amazon, DTC, Shopify and TikTok Shop growth with listing health, pricing, and content optimization.

Job Description

Responsibilities

Develop and recommend annual and quarterly digital growth plans aligned with Biobalance's business objectives.
Own delivery of agreed revenue, customer acquisition, retention and profitability targets across all digital channels.
Recommend budget allocation across Amazon, DTC, TikTok Shop and other approved sales channels.
Identify new growth opportunities, customer acquisition strategies and channel expansion opportunities.
Advise on go-to-market strategies for new product launches, campaigns and promotions.
Analyse market trends, customer feedback, competitor activity and emerging wellness categories to identify new product opportunities.
Develop business cases for future product launches, including market sizing, competitive assessment, pricing strategy, demand forecasting and projected commercial returns.
Work closely with management and suppliers to support development and launch planning for approved new products.
Plan, execute and optimise paid marketing campaigns across Meta, Amazon Ads, TikTok and other relevant platforms.
Monitor and optimise performance against agreed KPIs including ROAS, CAC, conversion rate and revenue growth.

Biobalance Healthcare Limited

Born from a deep understanding of the challenges faced by busy professionals, particularly purpose-driven women juggling demanding lifestyles, Biobalance addresses the struggle to prioritise self-care and achieve health and wellness goals.With a mission to empower our customers, the brand provides a range of safe,effective, and chemical-free supplements. Biobalance aims to be a guiding light, offering personalised solutions to restore balance for those balancing career ambitions and wellness objectives.Recognising the modern woman's need for innovative health solutions, the brand strives to simplify the journey, providing high-quality, responsibly sourced products for physical and mental well-being. Starting as a humble initiative to assist busy professionals, Biobalance aspires to become a comprehensive solution provider,offering personalised consultations to ease the stress of navigating supplement options, ensuring individuals find the right fit for their unique health needs, especially women responsible for their families' well-being.

Founded in 2023

Croydon, England, GBR

2 employees (1 in marketing)

www.biobalancehc.com