Responsibilities

• Designs, builds, and scales compounding growth loops that turn user behavior into new user acquisition
• Identifies where product usage, content, and brand interactions naturally create distribution
• Improves loop efficiency (conversion, share rate, velocity, amplification)
• Expands loops beyond marketing into product and customer experience surfaces
• Establishes organic as a measurable, accountable growth channel on par with paid
• Defines KPIs (loop coefficient, organic conversion, compounding traffic, revenue contribution)
• Builds attribution models across fragmented and multi-touch organic journeys
• Creates a continuous experimentation system to drive optimization and scale
• Owns how Whisker is discovered across search, social, PR, influencer, and AI-driven surfaces
• Evolves SEO into a broader discovery system (including LLM / AI visibility, answer engines, and emerging platforms)

Requirements

• BA/BS in Marketing, Business, eCommerce, or related field
• 10+ years in growth, discovery, or performance-oriented marketing
• Proven ability to drive measurable acquisition and revenue impact through organic channels
• Strong systems thinking—you naturally design scalable solutions vs one-off tactics
• Experience using AI, APIs, automation, or no-code/low-code tools to build marketing systems
• Ability to connect brand, content, product, and growth into a unified engine
• Comfort operating at both strategic and highly technical levels
• Maintains confidentiality of proprietary information
• Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
• A high degree of initiative, self-motivation, and ability to motivate others

Preferred

• And more recently; someone obsessed with AI solutions within marketing that drive real change.

Benefits

• Premium Medical/Dental/Vision insurance
• Paid parental leave
• Whisker Parents Program
• 1 day "pawternity" leave for new pet adoption
• Pet Insurance Discount
• 401K match
• Flexible spending accounts
• Company-paid short-term disability and life insurance
• Employee Assistance Program (EAP)
• Generous paid time off