Director of Marketing and Communications

Newcastle upon Tyne, UK (On-site)

Salary Not AvailableDirector/ExecutiveOther

Posted 1 month ago

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Job Summary

Own the end-to-end pupil recruitment and marketing strategy, aligning admissions, philanthropy and alumnae relations with data-driven decision making to deliver a high-quality experience for prospective families.

  • Growth Ownership: Lead the full pupil recruitment journey from initial engagement to admission, plus alumnae engagement to support school aims.
  • Insight & Experience: Use data and insights to shape strategy, customer experience, and decision making across marketing, admissions and philanthropy.
  • Leadership & Alignment: Build a high performing, cross functional team and ensure functions stay aligned to deliver consistently high standards.

Job Description

Responsibilities

  • Provide strategic leadership for all aspects of marketing, communications, admissions alumnae relations and philanthropy
  • Lead and develop a fully integrated approach to pupil recruitment and retention
  • Oversee the effective use of data, systems and insight to inform decision-making
  • Ensure a high-quality, consistent and engaging customer experience for prospective families
  • Lead and develop a multidisciplinary team including marketing, admissions, philanthropy, data and business support functions
  • Contribute as a senior leader to the strategic direction and development of the school
  • Leading a high performing, cross functional team, the successful candidate will ensure that all functions operate in alignment and deliver consistently high standards
  • They will bring clarity, strategic direction and operational excellence across the entire pupil recruitment journey - from initial engagement to admission, while ensuring effective engagement with the alumnae community to support the wider aims of the school

Requirements

  • Late August, Early September 2026 to coincide with the new academic year
  • Experience of developing and delivering effective marketing or communications strategies
  • Using data and insight to inform decisions
  • Working collaboratively and influencing a range of stakeholders
  • Leading or developing others, whether through line management or project leadership

Preferred

  • We are looking for an outstanding marketing professional with a proven track record of delivering impactful strategy and measurable results, who is already in, or ready to take on, a broader leadership role.
  • You may already be operating at a senior level, or you may be looking to take the next step into a role with wider responsibility and influence across an organisation.
  • Access to a wide range of professional development opportunities through the GDST network
  • Training grants for further qualifications
  • Discounted fees for children at GDST schools

Benefits

  • A competitive salary and benefits package
  • Membership of the GDST Flexible Pension Plan
  • Access to a wide range of professional development opportunities through the GDST network
  • Training grants for further qualifications
  • Discounted fees for children at GDST schools
  • Free lunches and refreshments during term time
  • Free on-site parking
  • Access to the school fitness suite
  • Access to retail discounts via the Pluxee App
  • Access to free financial advice via the HR My Money App
Newcastle High School for Girls logo

Newcastle High School for Girls

One of the GDST (Girls' Day School Trust) family, Newcastle High School for Girls was created from the merger of two outstanding girls' schools - Church High School and Central Newcastle High School in Newcastle. With over 250 years of experience in the education of girls, everything we do supports the wellbeing, development and academic progress of our pupils. NHSG is a vibrant learning community for girls aged from three to 18 making it the leading choice for every girl and parent in the North East. Located in Jesmond (Senior School) and Sandyford (Junior School) both locations are close to Newcastle city centre, have excellent transport links and a dedicated bus service.

Founded in 2014
Newcastle Upon Tyne, England, GBR
52 employees (4 in marketing)

Traffic Signals

Monthly Visitors
140.9K
Monthly Google Ads Budget
$16
Traffic Source Mix
Search
57.8%
Direct
34.4%
Referral
5.7%
Social
1.3%
Paid
0.7%

Headcount Trend

Current headcount: ~52

Marketing Team

Marketing Team Size
2 (4% of company)