Director, Data-Driven Marketing Strategy & Transformation
Paisley, Renfrewshire, UK (Unknown)
Posted 2 days ago
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Job Summary
Own the end-to-end marketing transformation across strategy, operating model and digital capabilities, driving lifecycle engagement, cross-functional leadership and AI-driven performance across EMEA.
- Own the multi-year transformation roadmap and integrated marketing programmes
- Lead innovation pilots and data-driven campaigns for measurable business impact
Job Description
Responsibilities
- You\'ll lead the transformation across four key areas:
- Define the Marketing Strategy of Tomorrow
- Develop and execute the EMEA data-driven marketing strategy and multi-year transformation roadmap.
- Move the organisation from campaign-led marketing to lifecycle, behaviour-triggered customer engagement.
- Design a scalable, customer-centric marketing operating model aligned to commercial growth and ROI.
- Translate business strategy into integrated, insight-led marketing programmes.
- Lead innovation pilots and transformation initiatives that deliver measurable business outcomes.
- Build High-Performing Teams
- Inspire, develop and lead a high-performing marketing transformation team.
- Build future capabilities across marketing analytics, automation, data science and AI.
Thermo Fisher Scientific
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
