Director, Brand Marketing - Fixed Term at Maybourne | London, UK

Maybourne

Director, Brand Marketing - Fixed Term

London, UK (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own brand leadership across a hotel portfolio by turning strategy into a global platform, campaigns, and partnerships that lift recognition and equity with both markets and key partners.

Brand governance and portfolio strategy aligned to business goals for hotels and partners.
Global brand platform development with cross-market rollout and hotel-team enablement.
Campaigns and partnerships that drive reach, impression share, and brand lift while controlling costs.

Job Description

Acting as the brand guardian, oversees the brand portfolio strategy and ensures that the business and key partners are informed.
Develop global brand marketing strategies to support the brand’s business objectives.
Develop and manage the global brand marketing platform to deliver these strategies across all target markets, working with the hotel teams to implement global strategies.
Develop a specific, actionable and measurable annual brand marketing communications plan that feeds into the commercial plans for each hotel.
Deliver campaigns that maximise frequency and reach to increase brand awareness, preference, and attribute perception.
Research and recommend potential partnership and sponsorship opportunities that support the business objectives.
Work closely with the Marketing team to ensure all messaging and content align with the brand platform.
Demonstrate a tangible return on investment on all marketing expenditures through pre-agreed KPIs such as Copilot, Maybourne Brand equity, Maybourne Library, Return on Advertising spending, increase in impression share, search share, share, and click-through rates, and reduce agency and third-party costs where possible.
Collaborate with the wider commercial teams to ensure that the brands are optimised in all promotional campaigns.
To provide marketing support to the estate and key openings as directed.

Maybourne

Creating stories of distinction with a heritage of over 200 years of hospitality, Maybourne operates Claridge’s, The Connaught, The Berkeley, The Emory in London as well as The Maybourne Beverly Hills and The Maybourne Riviera, some of the world’s most storied and extraordinary hotels. Maybourne is committed to inspiring unique experiences that reflect the individual nature of its hotels, its guests and its colleagues whilst maintaining a timeless and intuitive service style that are the hallmarks of its properties. Surrenne is Maybourne's wellbeing lifestyle brand, where our spaces, experiences and products are dedicated to personal transformation and optimisation. Surrenne’s wellbeing and longevity clubs seamlessly blend cutting-edge science, ancient traditions, highly personalised treatments & therapies, and expert-led movement and fitness practices in each of its locations.

Founded in 1998

London, England, GBR

399 employees (42 in marketing)

www.maybourne.com