Responsibilities

• Lead the long-term vision and strategic direction of the BON CHARGE brand
• Translate company ambition into a globally scalable brand platform
• Define how BON CHARGE earns relevance in culture over the coming years
• Identify whitespace opportunities and future growth territories
• Build the roadmap that transforms BON CHARGE from category participant to category leader
• Conceive and lead globally integrated campaigns that drive awareness, conversation and brand affinity
• Develop breakthrough ideas capable of generating earned media, cultural relevance and consumer advocacy
• Ensure every major campaign contributes to long-term brand building rather than short-term marketing objectives
• Raise the creative ambition and impact of all brand communications
• Develop and lead the team to create world-class experiences, launches and activations that people genuinely want to attend and talk about

Requirements

• 10+ years leading global brands
• Experience building category-defining consumer brands, ideally in wellness, fitness or lifestyle brands
• Proven ability to develop and execute large-scale brand platforms
• Demonstrated success creating campaigns, partnerships or experiences that generated significant cultural impact
• Experience leading multidisciplinary teams across creative, brand, content, PR and partnerships
• Strong commercial acumen alongside exceptional creative instincts
• Founder-friendly and comfortable operating in a high-growth environment