Responsibilities

• Define and execute the European marketing and GTM strategy across priority markets, including B2B, B2C and Hospital-to-Home models, and assess new market and access opportunities.
• Build awareness and engagement around NeuroSkin® across the neurological rehabilitation ecosystem.
• Develop and activate a network of KOLs, neurologists, physiotherapists, patient associations and reference centres.
• Drive webinars, events, congresses, clinical stories and other initiatives supporting market development.
• Develop co-branded campaigns and initiatives generating qualified patient, clinical and partner leads.
• Coordinate with the Digital Marketing team in Canada on digital campaigns, content and lead generation.
• Measure campaign performance and continuously improve lead quality and conversion.
• Manage the Inside Sales function and ensure rapid follow-up of leads generated through patient digital campaigns.
• Ensure patient leads are screened and qualified to identify those potentially eligible for the NeuroSkin® at Home pathway, and coordinate their progression to the next step.
• Develop outbound prospecting to identify, engage and qualify target clinics, healthcare professionals and partners, and generate qualified appointments for Sales and Business Development.

Requirements

• 8+ years of experience in Marketing, Growth or Go-to-Market , ideally within MedTech, Digital Health, healthcare or another relevant B2B/B2C environment.
• Proven experience defining and executing multi-country marketing and GTM strategies.
• Strong experience in demand generation, lead management and commercial funnel optimisation .
• Experience managing Inside Sales, lead qualification or customer acquisition activities.
• Ability to engage healthcare professionals, KOLs, partners and patient communities.
• Strong analytical and business-oriented mindset, with clear ownership of marketing performance and ROI.
• Hands-on, entrepreneurial approach suited to an international scale-up environment.
• Fluent English; French is strongly preferred.

Preferred

• French is strongly preferred.