Responsibilities

• Sales copy across ad creative, sales letters, VSL scripts, and email
• Headlines, hooks, and CTAs that get people to act
• Turning creative briefs and brand strategy into copy that converts across the whole customer journey, not just a single asset
• Ad copy written in partnership with the paid media team, aimed at strong CTR and ROAS
• Ad copy that adapts across different hooks, angles, and awareness stages
• Market research into audience pain points, desires, and objections
• A live view of competitor copy and industry trends, feeding fresh angles into your own work
• Customer avatars, used to sharpen tone, targeting, and messaging
• Testing and iteration: running structured tests on copy and using the results to keep improving

Requirements

• 5+ years writing direct response copy, with campaigns you can point to
• A track record of copy that's moved CPA, CTR, or ROAS in a measurable way
• Experience writing for Facebook Ads, Google Ads, email, and VSLs
• A real understanding of conversion principles and buying psychology, not just the theory
• Range: able to write in different tones and voices for different audiences
• Comfort with performance data; A/B testing and iterating based on results is second nature
• Not precious about your work: most tests won't win, and you iterate fast rather than defending a line that isn't working
• Nice to have: experience in the pet category or subscription/DTC growth

Preferred

• experience in the pet category or subscription/DTC growth

Benefits

• Salary of £35,000 - £45,000
• Medicash Cashback plan
• Spill EAP and Mental Health Support programme
• Annual £250.00 Learning & Development budget for courses, books or other self-learn activities each year
• Up to 2 weeks working abroad per year (selected roles)
• Monthly recognition through our Yappa of The Month programme
• 1 Volunteer day per year - dog themed or not: it’s your choice!
• Subsidised employee groups - from five a side to padel there’s loads to get involved in or the chance to start up your own group
• Bi-annually subsidised team events from Axe throwing, crazy golf to cocktail making
• Exclusive discounts on Years and Years treats for yourself and friends/family