Public Relations and Communications Manager
Migrant Help
Dover, Tower Hamlets, UK (Remote)
In-houseFull-timeManager
4 days ago
Digital PR & Outreach Executive
Altrincham, Trafford, UK (Hybrid)
£30K/yr – £38K/yrMid Level2+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the digital PR and link-building program for a family brand, turning data into credible media coverage and AI-friendly signals that lift backlinks and visibility.
- Publish research and data to drive press coverage and credible backlinks
- Own campaigns from ideation to execution across media, press, and influencer outreach
- Develop an attraction linkback program with councils, partners and regional outlets
Job Description
- Increase Kids Pass's visibility through both backlinks and unlinked brand mentions across relevant media, communities and industry publications.
- Design and run digital PR campaigns that generates press coverage and high-quality backlinks from national and regional media.
- Develop campaign ideas, own the campaign from ideation and research through to execution
- Publish proprietary research and data pitched to press for coverage and citations.
- Build backlinks from local council and public sector pages by positioning Kids Pass as a specialist resource for budget-conscious and accessibility-focused families.
- Outreach to parenting bloggers, regional travel writers and family lifestyle publications with linkable tools and content assets.
- Work with the partnerships team to develop an attraction linkback programme.
- Manage media relationships and build a contact list of family, lifestyle and regional journalists
- Develop a genuine presence in parenting communities, forums, social groups and online communities as a helpful, trusted resource.
- Identify opportunities to increase visibility within AI search experiences by promoting content assets, research and expert commentary likely to be referenced by AI systems.
Digital Rewards Group Ltd
Digital Rewards Group Ltd, is a collection of three brands. Kidspass, Popcorn Pass and Popcorn Pass Rewards.Kidspass has over 1m members accessing over 4000 offers across days out, dining, cinema and holidays. Kidspass is available to the general public and used in marketing campaigns to attract and retain large closed user groups. Popcorn Pass is a B2B entertainment app that allows its members to access cinema tickets with up to 40% off 7 days a week. members also have access to exclusive dining and days out offers. Being a closed user group, allows companies to use Popcorn Pass for marketing campaigns Popcorn Pass Rewards platform, this is an employee benefit platform which is funded by the employer giving all the employee’s access to offers across cinema, dining, days out, holidays, gift cards and shopping. The additional benefits of the platform allow the HR departments to reward staff members with gifts and non-cost recognition helping with staff retention and engagement.
Traffic Signals
Monthly Visitors
2.6K
Traffic Source Mix
Search
55.9%
Direct
31%
Referral
7.8%
Social
4.3%
Paid
0.9%
Headcount Trend
Current headcount: ~30
Marketing Team
Marketing Team Size
6 (20% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Private Equity, 1 years ago
Funding History
- Mar 2025Private Equity
