Responsibilities

• Developing and delivering digital PR strategies that enhance brand visibility, reputation and customer consideration.
• Creating and executing integrated PR campaigns that generate high-quality media coverage and support business priorities.
• Identifying newsworthy stories, data-led campaigns and thought leadership opportunities that drive earned media results.
• Managing agency and supplier relationships to maximise campaign effectiveness and return on investment.
• Monitoring media coverage, digital trends, customer behaviour and emerging opportunities to inform communications planning.
• Supporting the press office function, providing proactive and reactive media relations support when required.
• Identifying and managing reputational risks, escalating issues appropriately and providing expert communications counsel.
• Working closely with digital, content, SEO, social media and marketing teams to maximise the impact and reach of PR activity.
• Measuring, analysing and reporting on campaign performance, media coverage and business outcomes.
• Managing budgets and ensuring activity is delivered efficiently and effectively.

Requirements

• 4+ years' experience in PR, communications, media relations or digital PR, ideally within financial services, regulated industries or large complex organisations.
• Proven experience developing and delivering successful digital PR campaigns that drive media coverage and measurable business outcomes.
• Strong understanding of digital communications, online media, search trends and content amplification.
• Excellent stakeholder management skills with experience working cross-functionally across communications, marketing, digital and commercial teams.
• And if you have any of these, even better

Preferred

• Familiarity with emerging AI search technologies, changing search behaviours and their impact on brand reputation.
• Experience managing agencies and external suppliers.

Benefits

• A generous pension, with up to 7.5% employer contribution, depending on what you put in.
• Private Medical Insurance (WL2+) and virtual GP Service for you and your family.
• Performance related annual bonus.
• 7.2 weeks holiday, with the opportunity to buy more.
• Colleague Clubcard discount (10-15% + second card to share with someone else).
• Enhanced parental leave.
• Opportunities to Save and Buy as you earn.
• A place to get on - take advantage of our ongoing learning opportunities to help you achieve the job and career you want.