Responsibilities

• Create engaging written and visual content for IN4 Group's social media and digital channels.
• Manage and maintain IN4 Group's social media presence, ensuring content is consistent, engaging and aligned with the organisation's brand, priorities and target audiences.
• Plan, develop and deliver social media and digital marketing campaigns to promote programmes, events, partnerships and wider business activity.
• Create multimedia content, including graphics, photography and short-form video, tailored to different digital channels and audiences.
• Work with colleagues across the organisation to identify stories, opportunities and content that showcase IN4 Group's work, people and impact.
• Write and edit high-quality content for a range of audiences and channels, including social media, email campaigns, website content and marketing materials.
• Support wider digital marketing activity, including email marketing, website content and targeted campaigns.
• Monitor and report on the performance of social media and digital marketing activity, using insight and data to continually improve engagement, reach and campaign performance.
• Keep up to date with digital marketing and social media trends, identifying new opportunities and bringing forward creative ideas.

Requirements

• At least two years' experience in a digital marketing, social media or content-focused role.
• Excellent written communication skills, with the ability to create engaging content for different audiences and channels.
• Strong understanding of major social media platforms and how to create content that performs effectively across different channels.
• Experience planning and delivering social media and digital marketing campaigns.
• Experience creating visual content, with knowledge of tools such as Canva and/or Adobe Creative Suite.
• Experience using social media management and analytics tools to monitor performance and inform future activity.
• Strong organisational skills, with the ability to manage multiple projects and priorities.
• Creative, proactive and confident in bringing forward new ideas.
• A keen eye for detail and a strong understanding of brand consistency.

Preferred

• Experience creating or editing short-form video content would be advantageous.