Digital Marketing Officer at Darlington Building Society | Darlington, UK

Darlington Building Society

Digital Marketing Officer

Darlington, UK (Hybrid)

Salary Not AvailableMid Level2+ years expContract

Posted 6 weeks ago

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Job Summary

Own web presence and content engine for a growing digital marketing function by managing WordPress, coordinating with an agency to optimize the customer journey, and delivering multi-channel content and SEO aligned campaigns.

Own website and content lifecycle: WordPress maintenance, annual content reviews, and content accuracy aligned to brand guidelines.
Content and campaigns: blogs, pages, graphics, video, social, and email with SEO-driven optimization.
Measurement and iteration: use analytics to improve site UX and campaign performance, translating data into actionable improvements.

Job Description

Responsibilities

Managing and maintaining our WordPress website, ensuring content is accurate, up to date, user-focused, and aligned to brand guidelines
Working with our web agency to enhance the customer journey and implement ongoing website improvements
Creating and delivering engaging digital content across social media, website and email campaigns
Planning and maintaining a social media content calendar across platforms including LinkedIn, Facebook and Instagram
Producing a range of content including blogs, web pages, graphics and video, optimised for SEO and audience engagement
Supporting the planning, execution and optimisation of multi-channel marketing campaigns, including SEO, paid media and email marketing
Monitoring campaign and website performance using analytics tools and using insight to continuously improve results and user experience
Leading the annual website content review and carrying out regular checks to ensure content remains accurate and effective
Supporting product launches and wider marketing campaigns by creating and delivering digital assets
Engaging with our online community, responding to comments and messages and building brand advocacy

Requirements

At least 2 years’ on-the-job experience in a digital marketing role (in-house or agency-side)
Proven experience managing websites (ideally WordPress) and working with web developers to deliver improvements
Hands-on experience managing social media platforms and email marketing campaigns
Experience using analytical and insight tools such as Google Analytics, Hotjar, Meta Business Suite, Hootsuite (or similar)
Strong understanding of SEO, SEM and PPC and how to apply these to improve performance
Experience creating digital content including written, visual and video assets
Experience using content creation tools such as Canva, Adobe Creative Suite or similar
Ability to analyse performance data, measure campaign success and translate insights into actionable improvements
Strong organisational skills with attention to detail and the ability to manage multiple projects
Excellent written and verbal communication skills

Benefits

10% of salary Matched Pension Contributions
4X life assurance
Healthcare Plan
Agile working
Discounts platform

Darlington Building Society

We are Darlington Building Society, we have nine branches across the North East, County Durham, and North Yorkshire. We offer a range of savings accounts and mortgages, to help our members save for the future and realise the dream of owning their own home.Being mutual, means our profits are turned into lower mortgage rates, higher savings rates and support for the local charities close to our hearts.Plus, every year our colleagues raise money and spend time helping local communities. Making Darlington Building Society a great place to work and to develop a successful career.

Darlington, England, GBR

153 employees (5 in marketing)

www.darlington.co.uk