Responsibilities

• Managing and maintaining our WordPress website, ensuring content is accurate, up to date, user-focused, and aligned to brand guidelines
• Working with our web agency to enhance the customer journey and implement ongoing website improvements
• Creating and delivering engaging digital content across social media, website and email campaigns
• Planning and maintaining a social media content calendar across platforms including LinkedIn, Facebook and Instagram
• Producing a range of content including blogs, web pages, graphics and video, optimised for SEO and audience engagement
• Supporting the planning, execution and optimisation of multi-channel marketing campaigns, including SEO, paid media and email marketing
• Monitoring campaign and website performance using analytics tools and using insight to continuously improve results and user experience
• Leading the annual website content review and carrying out regular checks to ensure content remains accurate and effective
• Supporting product launches and wider marketing campaigns by creating and delivering digital assets
• Engaging with our online community, responding to comments and messages and building brand advocacy

Requirements

• At least 2 years’ on-the-job experience in a digital marketing role (in-house or agency-side)
• Proven experience managing websites (ideally WordPress) and working with web developers to deliver improvements
• Hands-on experience managing social media platforms and email marketing campaigns
• Experience using analytical and insight tools such as Google Analytics, Hotjar, Meta Business Suite, Hootsuite (or similar)
• Strong understanding of SEO, SEM and PPC and how to apply these to improve performance
• Experience creating digital content including written, visual and video assets
• Experience using content creation tools such as Canva, Adobe Creative Suite or similar
• Ability to analyse performance data, measure campaign success and translate insights into actionable improvements
• Strong organisational skills with attention to detail and the ability to manage multiple projects
• Excellent written and verbal communication skills

Benefits

• 10% of salary Matched Pension Contributions
• 4X life assurance
• Healthcare Plan
• Agile working
• Discounts platform