Responsibilities

• Social media and community management
• Plan, create, and schedule organic social media content across our channels as part of the annual integrated media plan, maintaining a consistent and engaging presence
• Actively manage community engagement, monitoring and responding to comments, conversations, and mentions in line with College brand guidance
• Produce and adapt content natively for each platform, including short-form video for TikTok, Instagram, and other emerging formats
• Identify and pursue opportunities to grow reach, build audience, and tell the College's story authentically across platforms
• Support the management of sponsored and boosted social content in collaboration with the Digital Marketing Officer (Paid and Performance)
• Content and storytelling
• Find, develop, and publish student, staff, and alumni stories that bring the College's impact to life across digital channels
• Present and interview for video content, drawing out stories from students, staff and partners as the recognisable face of our channels
• Shoot and edit social-first video for reels, stories and other short-form formats, working quickly and independently to capture content as it happens

Requirements

• Qualification or equivalent experience in design, marketing or communications
• Experience managing social media channels professionally, with a strong understanding of platform trends and audience behaviour
• Confident and capable content creator with demonstrable experience producing platform-native photo and video content, including short-form formats
• Experience planning and scheduling social media content as part of a wider campaign or editorial calendar
• Strong storytelling ability, with the skill to find and shape compelling stories from across an organisation
• Strong written communication skills, with the ability to write clearly and engagingly across channels and audiences
• A collaborative team player who is comfortable working across a small, integrated team and sharing knowledge to support collective delivery
• Confident, warm and engaging on camera, with experience presenting, interviewing or hosting

Preferred

• Experience managing sponsored or boosted social content, including basic audience targeting and budget management
• Experience working with photographers, videographers, or other content creators to develop rich media content
• Comfortable using CMS platforms and maintaining website content to brand standards
• Experience working with creative agencies or external partners
• An understanding of, or experience in, the education or public sector

Benefits

• Pension Scheme You'll be part of the Local Government Pension Scheme with employer contributions of up to 20.20%, one of the best pension packages in the sector.
• Leave entitlement Up to 30 days annual holiday allowance, plus 1 wellbeing day. You’ll also benefit from 5 to 7 days statutory closure and 2 further days closure at Easter.
• Employee Benefit Platform As part of your role, you’ll have access to the COLC Employee Benefits Platform, a one-stop hub for a wide range of perks designed to support your wellbeing, work-life balance, and everyday savings. You’ll be able to access discounts at major supermarkets, fashion and lifestyle retailers, tech stores, travel providers, and more. You’ll also benefit from the Cycle to Work Scheme, cinema and leisure discounts and tech and home appliance discounts, with the option of spreading the cost through salary sacrifice. The platform is part of our commitment to supporting you in every aspect of your working life – and beyond.
• Health and Wellbeing As part of our commitment to supporting your health and wellbeing, all employees have access to the Health Assured Employee Assistance Programme (EAP) – a completely confidential support service available 24/7, 365 days a year. Whether you’re facing personal challenges, looking for advice, or simply need someone to talk to, Health Assured is here to help. Through Health Assured, you can access a 24/7 confidential helpline, face to face, online or telephone counselling, as well as structured support for a wide range of issues including stress, anxiety, relationships, bereavement, legal and financial concerns. You'll also have access to the online wellbeing portal, a secure, user-friendly platform offering a wide range of self-help resources, health assessments, articles, and guidance covering emotional, physical, and financial wellbeing, and to the Wisdom App, which offers mood trackers and wellbeing tools, meditation guides, fitness videos, and self-help modules as well as daily wellbeing tips. You’ll also be entitled to a free eye test through our voucher scheme with Specsavers, which covers a full eye exam (worth up to £25) and even includes £45 towards a pair of glasses. We also offer free flu vaccinations to help keep you feeling your best all year round.
• Travel
• Flexible Working
• Professional Development
• College Benefits
• Travel loans: Merseytravel and Merseyrail facilities to buy annual travel passes (interest-free)