Responsibilities

• As a Digital Marketing Manager, you’ll oversee owned digital channels as part of the wider multichannel Premier Marketing team, including web pages, campaign landing pages, and key app requests. You’ll deliver owned and organic content, advise on distribution, and continually review generative engine optimisation GEO best practices and large language model (LLM) visibility to maximise performance.
• By overseeing digital journeys across owned and organic channels, you’ll drive effective measurement and reporting to deliver actionable insights and improve performance.
• As a key digital contact, you’ll also partner with stakeholders and marketing teams to ensure owned digital channels are fully integrated into campaign planning and creative development.
• In addition, you’ll build and deploy content across web and social channels, ensuring timely delivery while supporting broader business, customer, and brand objectives.
• Partnering with teams across the bank to support the delivery of owned channel content
• Identifying and providing feedback on the impact of organic channels on digital performance
• Carrying out regular A/B testing of website content and organic creative, while working with wider Digital teams on site optimisation and improvement initiatives
• Implementing best practices across digital channels and conducting regular digital activity reviews
• Monitoring content and campaign performance, using insights and best practices to improve engagement and effectiveness

Requirements

• experience in a digital marketing environment
• knowledge of Adobe Experience Manager to support key web pages
• proficiency in the Adobe Campaign suite, including Adobe Analytics
• experience in testing and optimisation techniques
• a strong focus on metrics, proactive reporting, and continuous improvement to ensure targets are achieved
• Experience in digital marketing across relevant channels, including planning, delivering new activity, and measuring performance through campaign analytics and ongoing optimisation
• A strong understanding of the evolving landscape of LLMs, with the ability to proactively identify and recommend optimisations across digital touchpoints
• Proficiency in analytics and data management within Adobe
• Experience working effectively in a complex matrix environment, partnering with content and marketing managers to deliver best-in-class campaigns across owned channels, including social
• Excellent organisational and time management skills, with the ability to coordinate multiple tasks and prioritise activities that best deliver business objectives

Benefits

• 100% Base pay This is your base pay package that you take home every month. +10% Pension funding This is monthly funding paid towards your pension. up to +10% Benefit funding This is monthly funding paid towards a range of benefits you can choose from.
• 30 days Annual leave You’ll also have the opportunity to purchase up to 5 additional days off.
• 3 days Volunteering Take time off to support the causes you’re passionate about.
• 3 days Training Take time to build the skills you need to grow your career.