Digital Marketing Manager
SHARVA TECHNOLOGY AND MANAGEMENT LTD
London, UK (Hybrid)
In-housePermanentSenior level
3 months ago
Digital Marketing Manager - Marketing Technology
Colnbrook, Slough, UK (Unknown)
Salary Not AvailableSenior Level6+ years expFull time
Posted 3 days ago
Job Summary
Own the European digital measurement and analytics program, delivering unified measurement, robust tracking, and actionable insights to drive growth across markets.
- Define and execute a Europe-wide measurement strategy with clear KPIs and dashboards.
- Partner with country teams to raise measurement maturity and improve data-driven decision making.
- Ensure GDPR compliant data collection and governance across marketing tech and tracking.
Job Description
Responsibilities
- Develop and implement a unified measurement strategy across multiple European markets.
- Establish robust conversion tracking frameworks across digital sales, lead generation, retail and customer service channels.
- Create insightful dashboards and reporting solutions using Power BI, Looker Studio and other data visualisation tools.
- Analyse large datasets from websites, paid media, CRM platforms, finance systems and customer touchpoints to identify opportunities for growth.
- Measure and optimise key marketing performance metrics including ROAS, CPC, CPL and conversion rates.
- Provide actionable recommendations that improve marketing effectiveness and customer acquisition performance.
- Work closely with country marketing teams to improve digital measurement maturity and capability across Europe.
- Support website enhancement projects, including requirements gathering, testing, deployment and post-launch measurement validation.
- Ensure GDPR compliance and data governance standards are maintained across all marketing technologies and tracking implementations.
- Act as a trusted advisor to stakeholders, helping them make smarter decisions through data and insights.
Requirements
- 6+ years' experience in marketing analytics, digital measurement, Martech or a related discipline.
- Strong hands-on experience with Google Analytics and/or Adobe Analytics.
- Experience with Google Tag Manager and/or Adobe Launch.
- Experience working with conversion tracking and attribution frameworks.
- Strong understanding of digital marketing, lead generation and performance marketing.
- Experience creating dashboards and reports in Power BI, Looker Studio or similar platforms.
- Hands-on experience with Data Layer design and extraction.
- Experience working with CMS and CRM platforms.
- Familiarity with Consent Management Platforms and privacy-compliant data collection practices.
- JavaScript knowledge and experience working with website tracking implementations.
Preferred
- Professional certifications in Web Analytics, Google Ads, SEO or related disciplines are advantageous.
- User Experience qualifications are desirable but not essential.
- Fluent English communication skills; additional European languages would be beneficial.
DHL
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
712
Traffic Signals
Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%
Headcount Trend
Current headcount: ~31
