Responsibilities

• Own and deliver the digital marketing strategy across an assigned portfolio of retail destinations, leading social media, influencer, and campaign activity that drives fame, footfall and digital growth.
• Create and optimise engaging, entertainment-first digital campaigns, working with Marketing Managers, agencies and internal teams to grow audiences, increase engagement and deliver exceptional digital customer experiences.
• Lead influencer marketing and digital partnerships, managing agencies, creators and paid social activity to maximise campaign reach, performance and brand impact.
• Use customer insight, audience behaviour and performance data to evaluate campaigns, optimise digital channels and provide recommendations that improve marketing effectiveness and business performance.
• Champion digital excellence by identifying emerging trends, technologies and best practice, embedding innovation across the portfolio while ensuring all activity complies with governance and brand standards.
• Collaborate across the wider marketing function to deliver portfolio-wide digital initiatives, destination launches, retailer promotions and cultural moments that strengthen Landsec's digital capability and customer experience.

Requirements

• Demonstrable experience delivering integrated digital marketing campaigns across social media, websites and email that drive customer engagement, digital growth and measurable business outcomes.
• Strong experience creating audience-led content strategies and delivering engaging digital campaigns, with the ability to use customer insight to shape content and improve performance.
• Proven ability to manage multiple stakeholders, agencies and external partners, building collaborative relationships to deliver high-quality campaigns across a complex portfolio.
• Strong analytical skills with experience interpreting digital performance data and customer insight to optimise campaigns, evaluate success and inform future marketing decisions.
• Highly organised, collaborative and commercially minded, with a passion for digital innovation, emerging trends and delivering exceptional customer experiences.

Benefits

• Performance based annual bonus plan
• 25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year. Enjoy an additional three-day December festive break on top of your leave and a special ‘My Day’ to take off for whatever you choose.
• Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.
• Private medical insurance, Health Cash Plan, Life assurance and income protection.
• Enhanced maternity, adoption, shared parental leave policies (view our Family policies page for more details)
• Two different share plans enabling you to share in the success you will help to build
• Up to 4 working days to volunteer per year and 'Give As You Earn' programmes allowing you to donate to charities straight out of your pay and we top up by 20%
• And when it comes to your health and wellbeing you will also have access to other benefits: our employee assistance programme, digital GP, cycle to work scheme, a mindfulness app and a health app supporting fertility and menopause