Responsibilities

• Campaigns: Plan and deliver seasonal campaigns across our website, email, social, print and stores.
• Brand: Help shape and protect the Lakeland Leather brand, tone of voice and customer experience across every touchpoint.
• Content & creative: Set the campaign and content calendar, brief creative and coordinate photography and video shoots.
• Retail: Bring campaigns to life in our stores through visual merchandising, point-of-sale, launches and promotional activity.
• Copywriting: Write compelling, on-brand copy for websites, email, social, print and in-store communications.
• Paid media: Brief our retained agency on paid social and search creative, challenge the work and make sure it delivers against campaign objectives.
• Digital & CRM: Work closely with Ecommerce and CRM to ensure campaigns translate into effective online trading and customer communications.
• Partnerships: Help develop our influencer and partnership activity.
• Performance: Track campaign results, understand what worked (and what didn't) and use the insight to improve what we do next.
• Budget: Keep a close eye on marketing spend and make sure we're getting value from our investment.

Requirements

• You'll probably have around 3–5 years' marketing experience, ideally in retail, fashion, lifestyle or another consumer brand. More important than the number of years on your CV is what you've actually done and the level of responsibility you've taken.
• You'll be someone who:
• - Is highly organised and can keep multiple projects, agencies and deadlines moving at once.
• - Is a strong communicator and writer , with a natural feel for brand and storytelling.
• - Is commercially minded and interested in what marketing actually does for sales and profit.
• - Is confident taking ownership rather than waiting to be told what to do.
• - Has plenty of ideas—but also has the practical ability to turn them into reality.
• - Enjoys working collaboratively with people across different parts of a business.
• - Is comfortable getting stuck into the detail when required.
• - Wants to keep learning and isn't afraid to try something new.

Preferred

• Experience with Shopify, Klaviyo, Meta, social scheduling platforms and digital marketing analytics would be useful.

Benefits

• - 28 days' annual leave including Bank Holidays
• - Aviva company pension scheme
• - Generous Lakeland Leather staff discount
• - Free parking
• - Electric vehicle charging at discounted rates
• - Your birthday off – although we'll expect cake in return!
• - And, of course, wonderful views of the Langdale Fells from the office