Responsibilities

• Work with the Head of Marketing to lead on the delivery of the annual marketing strategy and tactical plan.
• Lead the centre’s digital marketing strategy to engage and drive visitors to the centre using the website, emails, SEO and social media, ensuring full alignment to the business plan.
• Responsible for digital partners, agencies (including data host), marketing tools and strategies.
• Lead integrated digital marketing campaigns from concept, planning and execution in collaboration with the wider marketing team. Monitor performance and optimise where necessary.
• Be responsible for the centre website ensuring it remains user-friendly on all touchpoints, offers engaging content, enables customers to book tickets to events and is up-to-date with all centre information.
• Plan website enhancements and developments with agencies where required.
• Be responsible for the centre social media strategy. Work with retailers and the wider marketing team to develop an engaging content calendar. You should be a creative copywriter with the natural ability to create engaging content across all digital channels. Photography and videography skills are essential.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Create and monitor a content marketing plan across all platforms, including all content touchpoints, including digital assets, videos, graphics, and multimedia content to ensure it aligns with brand guidelines for voice, optimisation and suitability.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements

• Marketing experience across the full mix, with experience from a relevant sector such as a shopping centre, retailer, event venue or in the leisure industry.
• Demonstrable creative skills in InDesign/Adobe for asset creation – for both static and moving/video content.
• Experience of influencer liaison and briefing.
• CMS experience.
• E-Comms experience.
• Reporting and Evaluation experience.
• Budget management.
• Demonstrable skills in understanding different digital channels.
• Demonstrable skills in undertaking and understanding targeted digital ad campaigns – META would be preferable.
• Commercial awareness.